Successful Content Plays with Erin Balsa: Metrics, High-Intent Leads, and MQLs.
Tune in to learn how you can balance high and low intent leads by shifting content strategies, from content marketer Erin Balsa.
Founder, Erin Balsa Content Marketing
Maeva CifuentesHost, Founder and CEO of Flying Cat
Hello Hello and welcome to another episode of the Flying Cat Podcast. On episode 64 of The SEO Growth Podcast, we’re with Erin Balsa, Founder and Chief Picky Editor at Erin Balsa Content Marketing, where she works with B2B companies whose content needs mouth-to-mouth resuscitation.
Before founding her own company, Erin Balsa Content Marketing, Erin led content teams for 7 years—first as a managing editor at a content marketing agency, and then as head of content and marketing director at a high-growth B2B SaaS company called the Predictive Index.
If you’re looking to learn more about how Erin has been balancing high and low-intent leads and how you can do that in your own marketing strategy, then this is the episode for you.
During our conversation, we talk about content marketing metrics and how content marketers need to follow their users on their journeys, serve them the right content, and make sure they’re being nurtured throughout.
Should you only focus on high-intent leads? Why is pursuing low-intent leads seen as the easiest way to reach your marketing metrics? How sustainable would that be? We answer these questions and more on our episode with Erin.
Tune in and be ready to change up your approach to content marketing!
“If you’re ever contemplating gating content, you need to make sure it’s something that you would personally be comfortable giving your own information for, or maybe even paying for.”Erin Balsa
