Storytelling; an underrated buzzword in the eyes of a Content Marketing Lead, Jon Thor Sigurleifsson.
Join us for a fun-filled and purposeful conversation with Jon Thor Sigurleifsson, Content Marketing Lead at Scrive who talks about the importance of storytelling and building a brand through a valuable narrative.
Content Marketing Lead, Scrive
Maeva CifuentesHost, Founder and CEO of Flying Cat
Hello hello everyone. We’re now at the 40th episode of the Flying Cat Interview series and let’s just say that we’re only getting started!
Joining us in today’s episode is Jon Thor Sigurleifsson, whose enchanting superpower is storytelling and he certainly manages to weave magic with his words.
Jon is the Content Marketing Lead at Scrive and is also known as a ‘Corporate Punk & Creative Nerd’ on LinkedIn.
In this interview, we mainly discuss highlighting the value of storytelling, which is usually a buzzword in the field of marketing and is yet considered undervalued by Jon as he further explains his point of view.
This episode surely has a lot to take from, especially if you’re looking for some clarity in building a brand or finding the right tone of voice for your project or company.
“I actually, funnily enough, found a lot of my success as a freelancer helping companies with products that typically wouldn’t be considered “very sexy” and finding ways to get people to care. The single most important thing I say to all of them is, it’s never about what your technology does, it’s about what it enables people to do and that’s where I see storytelling as being the number one thing.”Jon Thor Sigurleifsson
