Rebels with a Good Cause: An Interview with Joy Ritter & Wes Melton from Pulse Nokori.
Joining us in this latest episode is Joy Ritter & Wes Melton, the creators of Pulse Nokori, a social network for people in the short-term rental industry. Watch us talk about creating a whole new platform, the marketing behind it, and more.
Creators, Pulse Nokori
Maeva CifuentesHost, Founder and CEO of Flying Cat
Well hello everyone! Two things are certain in this world, the sun rising from the east and a new episode of the Flying Cat Interview series every week!
Joining us this week are not one but two guests, who are equally sweet and hard-working at the same time, Joy Ritter and Wes Melton, the creators of Pulse Nokori.
Pulse Nokori is a social media platform for property managers and everybody else in the short-term rental industry.
In this interview, we chat about the thought process and decisions that went into bringing this idea into execution in the form of a social network.
Whether it’s choosing to create a separate social network rather than being a part of an existing one, or opting for marketing methods that involve direct communication rather than just increasing customer databases without much of an involvement, they’re making bold choices based upon strong values.
We discuss the marketing that goes behind such a platform for its growth and also Joy & Wes speak in detail about the values they strongly believe in, for creating a user-oriented community that benefits everyone from this particular field.
You can watch this episode to know more about creating a platform of its own and the learnings to take from it.
Alsoooo, you don’t wanna miss Buddy the flying cat doing parkour, do ya?
“We’ve decided at this stage that we want to grow the brand exclusively through referrals or direct communication. There are plenty of marketing strategies that go beyond that and I think at some point in our growth those things will start to make sense, but for now, we feel the way to grow a brand that achieves its mission is by forming direct relationships with people that you’re trying to actually provide value to.”Joy Ritter and Wes Melton
