Leveraging AI with a Human-Focused Content Strategy with Adam Sockel @Orum.
Join Adam Sockel, Content Marketing Lead at Orum, as he shares his expertise on creating human-centric content, prioritizing mental health, and using AI to save time in content creation. Plus, hear about his upcoming novel and the role of AI in enhancing workplace research.
Content Marketing Lead, Orum
Maeva CifuentesHost, Founder and CEO of Flying Cat
Welcome to another episode of The SEO Growth Podcast! This time, we talk to Adam Sockel, Content Marketing Lead at Orum, about using AI to inform human-centric content.
Adam emphasizes the importance of creating human-centric content that focuses on solving the pain points of the audience while keeping them engaged. He stresses the importance of prioritizing mental health in content creation, which can lead to happier and more productive employees. Psychological safety is also an integral part of workplace research, and although AI has limitations, it can be used to enhance how we approach this. If you’re ready to hear how you can leverage AI whilst still remaining focused on human-centric content, tune in now!
“We use artificial intelligence to connect more people, and that’s kind of the way I think of content. So often for organizations, they’re just deeply focused on the message that we’re all trying to get out to meet deliverables. Human-centric content keeps those people at the forefront the whole time.”Adam Sockel
