The SEO Growth PodcastEpisode 20 ·

Why Do We Keep Screwing Up Demos?.

Presales expert Ed Jaffe chats with us about why SaaS companies keep screwing up their demos and strategies to make them successful.

Ed Jaffe
Presales expert, Demo Solutions
Maeva Cifuentes
Host, Founder and CEO of Flying Cat
About this episode

Today I’m chatting with Ed Jaffe, a presales expert from Demo Solutions. They provide demo training, demo consulting and demo pitch decks; basically, everything for SaaS companies to get their demos right and stop losing leads.

Forget everything you thought you knew about pitching your software. It’s not about bigging up your product, poking at client pain points or comparing yourself to competitors. So, how do you successfully demo your product? Many SaaS companies face similar challenges when it comes to effectively demoing their products. When you have 45 minutes at best to run a demo, you need to use that time to the fullest, and Ed tells us how to do that.

Topics covered
Demo auditsWhat companies are doing wrong in demosWhat your demo should actually look like

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Maeva Cifuentes
Turn search into pipeline with Flying Cat.Flying Cat builds SEO and AEO programs for B2B SaaS teams, led by founder Maeva Cifuentes.
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