“We created a lead generation magnet by creating our Call of Fame project which provided value to our audience too.”
Welcome to another episode of The SEO Growth Podcast! This time, we discuss with Sandeep John, Director of Demand Generation at Outplay HQ, how a successful branding campaign turned into a lead generation machine.
While Sandeep’s title implies a focus on demand generation, he emphasizes the importance of branding in building demand. The interview focuses on a branding campaign that turned into a lead generation powerhouse and the significant ROI it provided for Outplay. Outplay’s “Call of Fame” initiative started off as a collection of recordings meant to help sales folk improve their pitch, but soon became a widely successful tool for them to target their ideal customers.
In this episode, we talk about:
- Lead generation
- Branding campaign
- Organic traffic
Timestamps:
[00:00:00] How Outplay Turned a Branding Campaign Into a Lead Gen Machine
[00:01:50] Maeva’s Intro to Outplay
[00:03:35] Call of Fame – A Branding Campaign
[00:06:30] Maeva’s Hypothesis on Launching a Campaign
[00:08:28] How Outplay successfully grew an audience
[00:10:50] Outlay Lead Generation Strategy
[00:12:27] Creating a Playbook to Drive Sign Ups
[00:16:42] Lead Generation Strategies
[00:17:55] ROI from Social Media Lead Generation
[00:19:35] How a Call of Fame Campaign Changed Branding
[00:21:24] The Power of Call Monitoring
About Sandeep
Over his career spanning more than 15 years, he has worked his way up from an entry-level outbound sales role to earn his leadership position. He is a passionate revenue-driven business leader, always looking for newer technologies that can help improve sales and marketing performance. In his current role as Director of Demand Generation at Outplay, he owns the strategy and programs to acquire new customers and expand into their current customer base. Connect with Sandeep on LinkedIn.
