How Outplay Turned a Branding Campaign Into a Lead Gen Machine with Sandeep John @OutplayHQ.
Sandeep John, Director of DemandGen at Outplay, chats about turning branding campaigns into successful lead generation machines. Sandeep discusses the importance of branding in building demand and shares insights on his background in sales and marketing.
Director of Demand Generation, Outplay
Maeva CifuentesHost, Founder and CEO of Flying Cat
Welcome to another episode of The SEO Growth Podcast! This time, we discuss with Sandeep John, Director of Demand Generation at Outplay HQ, how a successful branding campaign turned into a lead generation machine.
While Sandeep’s title implies a focus on demand generation, he emphasizes the importance of branding in building demand. The interview focuses on a branding campaign that turned into a lead generation powerhouse and the significant ROI it provided for Outplay. Outplay’s “Call of Fame” initiative started off as a collection of recordings meant to help sales folk improve their pitch, but soon became a widely successful tool for them to target their ideal customers.
“We created a lead generation magnet by creating our Call of Fame project which provided value to our audience too.”Sandeep John
