Finding Great Writers & Producing Thought Leadership w/ FCM Editor Robert Beames.
Flying Cat’s own Head Content Editor Robert Beames on why finding good SEO content writers is so challenging, how you can cast your net to find them, and how to manage your team of freelancers.
Head Content Editor, Flying Cat
Maeva CifuentesHost, Founder and CEO of Flying Cat
In today’s episode, we’re peeling back the curtain and talking with Flying Cat’s very own Head Content Editor Robert Beames.
Rob has hired over a dozen freelance writers in the last year but had to test triple the amount to find his team of writers. With that sometimes quite painful experience in mind, he shares how he now casts his net so he gets to the creme de la creme of freelance writers without having to waste time on disappointing test pieces.
Aside from figuring out a way to filter through writer applications faster, he also shares how he chooses between decent writers with industry-specific expertise vs. amazing writers who might come from a different background.
Don’t skip this episode if you’re looking for actionable, tried and tested strategies to get your freelance or in-house writing team up to speed to deliver high-quality thought leadership content that stands out.
Guest profile
Robert Beames started his career studying film in university and becoming a film journalist. After moving to Barcelona he was active in sales for 5 years before wanting to move back to the written word, language, and journalism.
He’s been editing Flying Cat’s content for the past year. Apart from editing, he also makes the decisions on which freelance and in-house writers get hired and currently manages over a dozen freelance writers alongside a growing in-house editorial team.
