The SEO Growth PodcastEpisode 58 ·

Prioritizing Product-Market Fit with Richie Khandelwal.

Richie Khandelwal of Pricelabs explains why you should find product-market fit before hiring sales and marketing, and how a unique focus on customer support helped them successfully bootstrap a vacation rental SaaS solution and benefit from Covid.

Richie Khandelwal
Founder, PriceLabs
Maeva Cifuentes
Host, Founder and CEO of Flying Cat
About this episode

Want to know how to build a product so good it sells itself? Listen to this week’s episode of The SEO Growth Podcast!  

This week, we bring you insights from Richie Khandelwal, founder of Pricelabs, a SaaS pricing solution for the SMB and mid-market Airbnb and vacation rental space. 

We caught up with Richie to learn how Pricelabs got started when he was looking for a way to ease his own rental pricing pain back in 2014. From there, it’s gone from strength to strength, scaling all the way to reach customers in over 95 countries and pricing over 100,000 listings! 

All without raising a single funding round! 

Richie reveals how Pricelabs’ unique approach to understanding their customer, hiring, and finding product-market fit has been key to their success. It even helped them survive and thrive during Covid. He also outlines how their seemingly unscalable processes paid off in the long run, and gives his take on why SaaS companies should never be led by sales. 

We round it all off by hearing about upcoming plans to take Pricelabs to the next level in the near future, and Richie’s advice for other SaaS founders. 

We hope you find it as enjoyable and instructive as we did!

Topics covered
How a personal need led to the growth of a SaaS solution with international reachPricelabs’ unique approach to understanding the customerFinding product-market fitScaling unscalable processesEliminating information silosWhy SaaS companies shouldn’t be led by salesWhat the future has in store for Pricelabs

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Maeva Cifuentes
Turn search into pipeline with Flying Cat.Flying Cat builds SEO and AEO programs for B2B SaaS teams, led by founder Maeva Cifuentes.
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