How balancing strategic SEO and thought-leadership content is the sustainable way to grow W/ Andrea Skarica.
Andrea Skarica of Mixmax on pairing strategic SEO with thought leadership content, and the 548% session growth it produced.
Growth Marketing Manager, Mixmax
Maeva CifuentesHost, Founder and CEO of Flying Cat
Maeva Cifuentes sits down with Andrea Skarica, Growth Marketing Manager at Mixmax, to talk about the company’s work with Flying Cat and the results that came from pairing subject matter expertise with an SEO framework built for predictable growth.
Mixmax is a sales engagement tool that helps sales teams automate and personalize outreach and win more replies and meetings. When Andrea joined, she had a small budget and a clear question from leadership about how to grow organically instead of through paid. Her answer was a content strategy backed by SEO.
Together, the teams defined the Mixmax tone of voice, created content the ideal customer could relate to and grew rankings for sales-related keywords. Mixmax reached page one for terms such as Outreach alternatives, SalesLoft alternatives, email sequence software and best sales engagement platforms, with a 548% increase in sessions.
“These were super important milestones that we were able to achieve thanks to this combination of real strategic SEO and really high-quality content, that our sales team had a direct impact on with their advice.”Andrea Skarica, Growth Marketing Manager at Mixmax
What leaders can take from Andrea
- 1Pair SEO with thought leadership.Strategic keywords bring buyers in, and expert content earns their trust.
- 2Use your sales team as experts.Advice from Mixmax sellers shaped content that spoke to real buyer pain points.
- 3Nail the tone of voice early.A defined voice made every piece recognizably Mixmax.
- 4Go after high-intent comparison terms.Alternatives and category keywords brought in buyers close to a decision.
- 5Distribute on LinkedIn.Social posts put the content in front of the ideal customer.
