Benchmark Report: How Lodgify Built Its Content Marketing Strategy with Carla Chicharro.
Increasing traffic to your blog and boosting conversions requires more than publishing content. Carla Chicharro from Lodgify breaks down how to build an effective content marketing strategy that works!
Marketing Manager, Lodgify
Maeva CifuentesHost, Founder and CEO of Flying Cat
In today’s episode, I chat with Carla Chicharro, the marketing manager and head of the content team at Lodgify. She built their content strategy from the ground up and now they have content that outranks Airbnb! So, how did they create an effective strategy that not only drives traffic, but conversions as well?
When you’re building a content strategy from scratch Carla suggests focusing on the quantity first. Create as much quality content as you can, using extensive keyword research and research through forums, articles and competitor blogs. Even to this day Lodgify still gets 60% of its monthly traffic from their old content.
Lodgify splits their content between the three stages of the sales funnel: TOFU, MOFU and BOFU, though they now focus on quality over quantity. Carla talks us through all the steps of creating and implementing a content strategy that works!
