How creating the right content can lead to exponential organic growth w/ Vuk Vukosavljevic.
Creating the right content for each stage of the funnel led Lemlist to grow up to $10M in ARR organically. Here’s how they did it!
Growth marketer, lemlist
Maeva CifuentesHost, Founder and CEO of Flying Cat
His last name was difficult to pronounce, but it was extremely easy to have a valuable conversation with marketing and growth expert, Vukasin Vukosavljevic.
During this interview, we chatted about which marketing interventions can lead your company to grow organically. Vuk shared insights based on his experience in his previous role as Head of Growth at Lemlist, where his initiatives leveraging the Lemlist community led the company to cross $10M in annual recurring revenue (ARR).
This week’s Flying Cat Podcast highlights the importance of
- Building a community at the very beginning
- Creating marketing activities for each stage of the funnel
- Repurposing content natively for each platform and adapting pieces to each channel
In this episode, we first talked about differentiating marketing activities through the different stages of the funnel and overlapping content between the bottom and middle parts of the funnel. Some of those activities can include cold outreach, blog post creation, webinars, and templates.
Then, Vuk shared some actionable tasks a content marketer can address to capture prospects and get them into the top part of the funnel. Repurposing content, creating an online community, and building employees’ personal brands on LinkedIn are some of those efforts.
We realized it was easy to overlap initiatives at different funnel stages. But, as Vuk explained, “how you label it is less important than how it performs.”
Get caught up with this and more in the full episode!
