Putting Fun into Fundamentals of B2B Marketing with Travis Tyler.
This week on the FCM Interview series, we chat with Travis Tyler, Digital Content Producer at PandaDoc. He shares his experience and insights of running a comedy-oriented business podcast for an e-document company.
Digital Content Producer, PandaDoc
Maeva CifuentesHost, Founder and CEO of Flying Cat
Well hello everyone! We’re here with another episode of the Flying Cat interview series and joining us this week is Travis Tyler, Digital Content Producer at PandaDoc.
PandaDoc is an all-in-one document automation software that streamlines the process to create, approve, and e-sign proposals, quotes, and contracts.
This very organization which revolves around the functioning of e-documents also has a fun side to it through its podcasts and video sketches. Now you don’t see that too often from a B2B business!
Travis is one of the key people running the show at PandaDoc. He shares with us his journey at PandaDoc which started with him as a copywriter and how he went on to become their digital content producer and go-to guy for video-related content.
In this interview, we discuss PandaDoc’s strategy for marketing & conversions and also the company’s long-term goal that is in alignment with its core values: L.I.F.E’.
An episode filled with learnings, laughter, and logic. You don’t wanna miss this one!
“I just felt that so many B2B podcasts were putting me to sleep and they were the same old dried-up conversations, and so I said let’s put our own spin on this and let’s infuse some comedy segments, sketches, and TikTok videos. Make it more like ‘The Daily Show’ kind of sketch comedy.”Travis Tyler
