How Boostly Grew Their Traffic by 200% By Leveraging Their Podcast with Mark Simpson.
Mark Simpson, founder of Boostly, has had incredible success with his podcast, and in turn, success in his business. Here's how he used his podcast to drive business growth.
Founder, Boostly
Maeva CifuentesHost, Founder and CEO of Flying Cat
Today, I chat with Mark Simpson. He’s the founder of Boostly, which offers website design and content creation coaching for people in the short-term rental industry. He’s spoken at various events and conferences, such as the Short Stay Show, and has won the “Best Use of Social Media” award at the Shorties Awards. He also hosts The Boostly Podcast, which is now in its 9th season.
Over the 9 seasons of the Boostly Podcast, Mark has had to consistently come up with topic ideas that resonate with his listeners. Content needs to be relevant, engaging and include notable guests who can provide valuable insight into all aspects of the industry. Mark gives us tips for preparing for podcasts, including how he comes up with the content he’s going to discuss. We also dive deep into the process he uses to get notable guests onto his podcast and how it’s contributed to a 200% growth in traffic.
