Driving Growth w/ Jay Desai: Waitlists, Pricing Strategies, and Technology.

Hello Hello! Welcome to episode 62 of The SEO Growth Podcast. Today, we’re here with Jay Desai, the Head of Marketing at Captivate Talent, a company that connects SaaS companies with sales, marketing, and customer success talent.

Before Captivate Talent, Jay founded products like Swpely, a modern content tool, and GrowthKit, a site that shares top tools and resources for startups. Before this, Jay helped grow Trend, an influencer marketing platform, from 6 paying customers to 400 in one year.

If you’re interested in learning more about how exactly Jay grew and drove not one, but three, companies to success, then this is the episode for you. 

The growth strategies we talk about range from deeply understanding your pricing strategy to implementing waitlist and referral systems. Jay uses companies like PostScript, Stacker, and MarketerHire as examples to discuss growth plays and what you can learn from them in order to grow your own company.

We also answer questions like: How can I best automate my workflow? What technologies can help me scale my team? How can I produce high-quality content without a large team of writers? How can I use Webflow to rotate content and drive growth?

Lastly, we talk about how you can up your internal linking game and how that can prove to be an extremely useful method to optimize growth.