Leveling up your organic content strategy w/ Emilia Korczynska.
Hear what Emilia Korczynska has to say about organic growth and how she rapidly upped content production at Userpilot.
Head of Marketing, Userpilot
Maeva CifuentesHost, Founder and CEO of Flying Cat
Hello, hello. Welcome to another episode of the Flying Cat Interview Series. Today you’ll hear our conversation with Emilia Korczynska, Head of Marketing at Userpilot. She helped the company go from publishing four pieces of content on their blog to 40 in under six months? How did she do it? Userpilot’s Content Epics System.
When Emilia realized that building an in-house team wasn’t going to work for the company, she designed a way to streamline the brief creation, writing, editing, and proofreading processes. The new approach uses in-house brief creation and editing while outsourcing writing, using tools like Surfer SEO and StoryChief to automate the process.
In this episode, Emilia explains the Content Epics System approach and shares how Userpilot got to where it is today with content creation. She also touches on some of the challenges the business still faces with its content strategy and discusses where AI can be useful (and where it falls short) when creating content for a SaaS company.
Listen to the episode to get an inside look at how content production and organic growth happens at Userpilot, with bonus insights from Maeva about Flying Cat’s content production strategy at the end of the episode.
“Organic is this new big channel because it scales and you pretty much get an infinite return on investment if you rank well… When you’re small and you don’t have resources, you’re kind of trying to do everything, and that’s not the way to go. So I would wholeheartedly advise every small startup these days to just focus on the one thing that is really driving leads.”Emilia Korczynska
YouTube
“Organic is this new big channel because it scales and you pretty much get an infinite return on investment if you rank well… When you’re small and you don’t have resources, you’re kind of trying to do everything, and that’s not the way to go. So I would wholeheartedly advise every small startup these days to just focus on the one thing that is really driving leads.”
Hello, hello. Welcome to another episode of the Flying Cat Interview Series. Today you’ll hear our conversation with Emilia Korczynska, Head of Marketing at Userpilot. She helped the company go from publishing four pieces of content on their blog to 40 in under six months? How did she do it? Userpilot’s Content Epics System.
When Emilia realized that building an in-house team wasn’t going to work for the company, she designed a way to streamline the brief creation, writing, editing, and proofreading processes. The new approach uses in-house brief creation and editing while outsourcing writing, using tools like Surfer SEO and StoryChief to automate the process.
In this episode, Emilia explains the Content Epics System approach and shares how Userpilot got to where it is today with content creation. She also touches on some of the challenges the business still faces with its content strategy and discusses where AI can be useful (and where it falls short) when creating content for a SaaS company.
Listen to the episode to get an inside look at how content production and organic growth happens at Userpilot, with bonus insights from Maeva about Flying Cat’s content production strategy at the end of the episode.
