The SEO Growth PodcastEpisode 73 ·
How to use social media for organic B2B growth w/ Kate Erwin.
Kate Erwin, Head of Content at Contractbook, shares how to use social media, content partnerships and social listening for organic B2B growth.
Kate Erwin
Head of Content, Contractbook
Maeva Cifuentes
Host, Founder and CEO of Flying Cat
Head of Content, Contractbook
Maeva CifuentesHost, Founder and CEO of Flying Cat
Maeva Cifuentes catches up with Kate Erwin, Head of Content at Contractbook, to learn three ways to use social media for organic B2B growth.
Kate uses the fleeting nature of social media as a testing ground for content ideas and formats, and explains why conversation starters count for more than likes. She shares why TikTok works for B2B brands too, and how content partnerships with bigger brands let a small team punch above its weight.
She closes with how she uses social listening to validate keyword research and find topic ideas, and how to find the right people to grow your network.
What leaders can take from Kate
- 1Test ideas on social first.Posts show which topics and formats earn a reaction before you invest in long-form content.
- 2Aim for conversations.Comments and replies tell you more than likes.
- 3Partner with bigger brands.Content partnerships put a small team in front of a much larger audience.
- 4Validate keywords with social listening.What people ask online confirms which search topics are worth writing about.
- 5Build your network on purpose.Find the influencers your buyers follow and engage with them.
Social mediaContent partnershipsSocial listening
