Florian Montag on Hoteliers and How They Choose Software: State of The Industry.

Today I talk with Florian Montag, the CEO of HotelHero, a platform that helps hotels to buy new tech. He’s also one of the creators of the Smack podcast, where they interview other leaders in the hospitality industry. HotelHero came to life because of a need for hotels to find tech that works for them.

It’s still a very current problem. There’s been a very recent shift from on-premise tech to tech that is cloud-based. Where vendors needed to be local in-order to serve their customers needs, they no longer need to be. They can now use 30+ apps, from guest experience to marketing, but they need help locating the most effective options.

Hoteliers will seek changes to their tech stack in order to stay competitive in the industry or address any operational issues they are facing. These could be staff-related, guest-related, or may help them to reduce their costs. If tech offers an opportunity for increased revenue, then hotels are looking to jump on board. Florian breaks down how tech companies can stand out and get in front of hoteliers who are seeking new tech.