How Hotjar Runs and Built a Fully Remote Content Team.

In today’s episode, I chat with Tawni Sattler at Hotjar. Though Tawni holds the title of content writer, her role has transformed into a manager of a growing remote team. She works on the performance side of their content marketing strategy, which targets their audience at the middle and bottom of the funnel. Hotjar’s team operates 100% remotely as we do here at Flying Cat, and we talk about what that looks like and strategies for doing so effectively.

When you operate remotely, you need to be more strategic with your content marketing process. You aren’t sitting across the desk from your colleagues, so being as thorough and explanatory as possible with each task is essential. I talk with Tawni about using tools like Loom to record video briefs and what to include in content briefs to eliminate the back-and-forth.