Integrating a Marketing Team into a Business with 1plusX.
In the latest installment of the FCM interview series, we speak with Sara Stella Lattanzio, Marketing Manager at 1plusX. She shares about building a marketing team, why it’s important to focus on branding for B2B, and more!
Marketing Manager, 1plusX
Maeva CifuentesHost, Founder and CEO of Flying Cat
Hello hello! In this week’s episode, we chat with Sara Stella Lattanzio, anti-buzzword marketing strategist and marketing manager at 1plusX—the company behind the fastest AI-powered marketing intelligence platform for marketers.
She started with 1plusX as the sole member of the marketing team for a year, focusing on events and other low-cost ways to successfully promote the company.
If you’re trying to expand your marketing team, or maybe find ways to integrate their everyday tasks with the rest of the team’s, then you don’t want to miss this!
Sara explains her process for doing just that, as well as a couple of tips and tricks on vetting new recruits to see if they’re the right fit for your team.
She also touches upon the importance of a marketer’s capacity to really do marketing, beyond just throwing around different buzzwords with minute differences between them.
