Identifying the Gaps in Your Marketing Efforts with Laurie Kelly.
Identify the content that your clients want to consume, and find out where you’re currently missing the mark. Marketing expert Laurie Kelly tells all.
Marketing expert
Maeva CifuentesHost, Founder and CEO of Flying Cat
Today I chat with Laurie Kelly, a marketing expert with 17-years experience in the marketing world. Laurie is the chair of the RevGenius marketing channel on Slack. We dive into demand generation, the new trends in marketing and why we shouldn’t get caught up in them.
At its core, marketing has always remained the same. You need to identify what types of content your clients want to consume, and feed it to them.
Additionally, Laurie says “you don’t want to necessarily feed somebody who is not going to be eating. We want to make sure we are feeding those who are actually hungry and coming to the club.” Everyone in an organization has a role to play in marketing, regardless if it’s in your job title or not. That shift in mindset is essential if you want to create a cohesive approach to marketing and identify where the gaps are.
