Marketing managers are straight-up traumatized from working with the wrong SEO agencies.
But, it’s hard to choose between the right ones.
To be honest, among these heavy hitters I’ve listed below, sometimes I’ve struggled to differentiate myself among them. Yes, we focus on the right metrics, we know quality and helpful content is key, and we learn about your target audience and industry to make sure all the work supports your marketing efforts.
While there are millions of SEO agencies out there, I truly think these are the best in the market for SaaS companies that have serious targets to hit.
Our list of vetted best SaaS SEO agencies
I have either worked directly with or spoken to the founders of each of these agencies. They are among the top-tier of SaaS SEO companies.
You can expect to spend a minimum of $10k a month for each of these.
But you also can know that your marketing team will have a partner who cares about your marketing strategy, qualified leads, and making your job easier rather than you having to babysit and micromanage.
You will get good results from these agencies, and they all have something slightly different to offer.
1. Flying Cat
With an international team made up of 90% women, Flying Cat works with Series A+ SaaS companies to help them not only drive qualified organic traffic but to support them in converting that traffic into pipeline and leads.
We’ve got a full-stack team, with growth strategists, technical SEOs, writers, editors, and digital PR and link-building specialists. So we not only help strategize and plan, but we implement it for you and stay accountable for results. (Part of our SEO and content team’s compensation is based on driving results for our clients).
With a focus on holistic and product-led SEO, we tie SEO strategy to the customer journey of the SaaS business we work with.
Our in-house content team has a wide network of practitioners and experts to incorporate first-hand experience into the content we create. We’ve pleased the biggest sticklers in SaaS marketing. We have content natives in UK English, US English, Canadian English, and most European languages.
We’ve delivered results like 500% increase in demo requests from the blog in 10 months, 227% increase in MRR in only 6 months, and have taken a SaaS website from 0 to 30k monthly visits in a year (with competitors like Miro, Zoom, and Google Meets).
Additionally, with a team of local experts, translators and content creators, we help SaaS companies drive new MRR in other European countries through an international SEO strategy.
We have clients from Series A to IPO.
With a proposal, we forecast the potential impact based on your resources, expected CAC payback, and how our work contributes to your holistic marketing targets.
We’re a boutique agency and currently only have 8 clients. Clients working with us get our full attention and dedication.
Notable clients: ActiveCampaign, Hotjar, TestGorilla, Demio, Flo, Livestorm, and Leapsome.
Services: SEO strategy, keyword research, On-page SEO, content strategy, on-page optimization, SEO audits, technical SEO, link building, digital PR, content creation, content management, programmatic SEO, technical SEO audits.
Location: HQ in Barcelona, Spain, fully distributed and remote team in US and EU time zones
Looking for a SaaS SEO agency?
Work with a SaaS SEO agency that will partner with you all the way to pipeline creation.
2. Organic Growth Marketing (OGM)
Nigel and his team at OGM are one of the top SaaS SEO agencies for SEO consulting and program management.
I’ve known Nigel for a few years and can say he understands how to tie search engine optimization motions back to business goals. They have their own internal tech to support deep data-driven reporting to clients. They’re best to support existing content teams or content marketing agencies accelerate organic acquisition.
I’ve worked directly with OGM, helping them create content for their clients, and can vouch that they know what they’re doing.
They have an impressive roster of B2B SaaS clients and I’d recommend them to any mid-stage and beyond B2B SaaS company.
Notable clients: Gorgias, Klaviyo, ShipBob, Klaviyo, ProfitWell
Services: SEO strategy, keyword research, on-page SEO, off-page SEO, overall long-term growth.
Location: HQ in Barcelona, Spain, fully distributed and remote team
3. Yes Optimist
I’ve been a part of Tyler Hakes’s SEO Slack community for a while and love his dedication to helping SEOs around the world get better. While I’ve never worked directly with Yes Optimist, I have full confidence that his agency is a great one to work with.
They brand themselves as a content marketing agency first and foremost, and have a tight team distributed over the US. They focus on product-led companies.
Yes Optimist has several impressive case studies published on their website, and almost all of them include mentions of growth to leads and signups.
They also seem to have a full-service team covering strategy to implementation, with a major focus on content creation and the blog.
Notable clients: Sendbird, HelloSign, Kubera
Services: content strategy, content optimization, content creation, content marketing
Location: USA, distributed
4. Skale
I’ve known the founders Jake and Italo for several years now (impossible to beat them at Monopoly), and I can say they have deep knowledge of SaaS metrics, SaaS marketing in general and what it takes to grow MRR rather than just rankings.
They started the agency around the same time as us (4 years ago, at the time of writing this) and I have loved seeing them grow. I am always honored to be considered alongside them.
I have also worked directly with Skale, helping them create content for their clients, and can vouch that they get amazing results. We have even worked with the same client after Skale, and their SEO was in excellent shape when we picked it up.
Skale’s main service is link building for SaaS.
They have a proven track record of using link building and outreach to drive MRR, and also provide SEO strategy services for clients looking for a more holistic service.
Notable clients: Maze, UserTesting, AppCues, Recruitee
Services: link building & off-page SEO, SaaS SEO strategy, SEO consulting
Location: HQ in Barcelona, Spain, fully distributed and remote team
5. Omniscient Digital
Alex and his team at Omniscient Digital provide quality SaaS SEO services, with leaders who come from companies like HubSpot, Shopify, and Workato.
I’ve never worked directly with Alex or Omniscient Digital, but I’ve always enjoyed his content about SEO and the few times I’ve interacted with him, I can tell he approaches SEO content the right way.
Their main focus is content strategy for customer acquisition.
They also have experience in PPC and conversion rate optimization. For SaaS brands looking for quality content that drives their organic search growth, I highly recommend Omniscient Digital.
Notable clients: Jasper, SAP, Adobe, and Loom
Services: SEO strategy, content strategy, content creation, content optimization, link building
Location: USA, distributed
6. Flow SEO
The only other woman-led SEO agency I personally know, Flow SEO is a full-service search marketing agency.
They not only do search engine optimization, but also Google Ads, Bing Ads, to help building online visibility across other search marketing channels.
I really like that their name and entire brand is built around Mihaly Csikszentmihalyi’s concept of Flow: limited clients, maximum attention, deep focus. I have met Viola once before at an agency mastermind that she organized.
She told me about how she organizes her team, she shared results she’s gotten for clients and how they work together with PPC. They have solid case studies. From what I understand, they manage everything from strategy to planning and then provide briefs to your content team to write.
Notable clients: MailCharts, Betterworks, Paperbell
Services: Search engine marketing, digital marketing agency, SEO strategy, keyword research, Google Ads, Bing Ads
Location: Berlin, Germany
Conclusion
I strongly believe in all of these SEO agencies I listed above. They each have a slightly different approach and background and it’ll all depend on your needs and budget.
Working with a cheaper agency can have an impact:
- Meaningless “results” attracting the wrong people
- Far more hours than you planned to use of your time spent rewriting, babysitting and handholding the agency, begging them for proactivity
- Actual damage to your website from incompetence
- They’re too busy with too many clients and won’t answer you for days at a time
- SEO will be a write off for the next cycle’s budget.
I hope this list was helpful for you.
Looking for a SaaS SEO agency?
Work with a SaaS SEO agency that will partner with you all the way to pipeline creation.
