How to Use Strategic Narrative to Solve Your Customers’ Pain Points
A chat with Zineb Layachi about strategic narrative, multi-level buy-in and value propositions when your buyer and user persona are different people.
Podcast
In the Flying Cat Marketing podcast, we record unscripted conversations with leaders in marketing, sales, revenue and hospitality weekly. Find all the episodes below:
How to Align Sales and Marketing to Reach Revenue Goals
A chat with sales coach, Larry Long Jr., on how to align sales and marketing and ask the right questions during the sales process.
The Secrets About Link Building They Never Told You
This article covers the deeper part of link building—how to prioritize where to build links, and how to choose pages to link from.
How to Use Conversational Chatbots and Still Build Authentic Relationships
Chatbots don’t always scream “there’s a real human behind this!”. But the conversational revolution is here to stay, and it’s time for startup founders to embrace AI. Luckily, they don’t need to forgo authentic human relationships to do so. Inbound marketing revolutionized the way we interact with customers – putting them at the center of […]
The End of Done-For-You Marketing: How and Why to Involve C-Levels in Your Marketing
A chat with industrial marketer and founder of Gorrilla 76, Joe Sullivan, about how and why to involve your C-levels and experts in your content marketing.
Rentals United’s Secret To Growing Their Vacation Rental SaaS
A chat with Vanessa de Souza Lage, CMO of Rentals United, about how they used their blog to generate leads and grow into a leading authority in vrtech today.
Using Your Own Community to Increase Organic Reach by 250%
A chat with Kevin Markowski, CEO of Spitche, about how to engage your own communit and thereby increase organic reach, removing the need for paid social once and for all.
How a Personal Brand Always Generates More Revenue Than a Company Brand
We spoke with Dot Lung, the Mother of Social Media Dragons, about how to build your personal brand to turn it into your greatest lead generation tool.
How to Get Everyone In Your Team Involved In Customer Persona Development
A chat with MJ Peters, VP of Marketing from Firetrace, about how she gets her whole team involved in developing and maintaining the customer avatar.
Breaking Down SaaS Sales Funnels With Jake Stainer
A chat with Jake Stainer, founder of Outreach Humans, about looking at how other SaaS companies build funnels and how to adapt it to your brand’s maturity.