The dynamics of reporting to different stakeholders with Lisa Vecchio
Lisa Vecchio discusses adapting marketing strategies to new leadership perspectives and how to effectively present them.
Podcast
In the Flying Cat Marketing podcast, we record unscripted conversations with leaders in marketing, sales, revenue and hospitality weekly. Find all the episodes below:
Creativity on a budget with Jobylon’s Tove Hernlund
Tove shares her journey in creative marketing, overcoming budget challenges, and the impact of strong mentorship on her career.
Crafting the perfect pitch with Devin Reed @theReeder
Devin talks us through how to align your marketing strategy with CEO priorities and successfully implement your plans.
Strategic Alignment: From Vision to Execution with William Chia @Styra
William Chia talks about the power of transparency, strategic alignment, and the shift from MQLs to account-based marketing.
Marketing Experimentation: Taking Risks with Chris C. Anderson @Greenslate
Maeva and Chris C. Anderson discuss getting buy-in through data-driven pitches and strategic experimentation in marketing.
From Traffic to Tangible Results with Jakub Rudnik @Softr
Jakub Rudnik shares his strategies for proving ROI and securing internal buy-in for content marketing across various companies.
Aligning Marketing and Sales with Gustav Wallberg @Republiken
Learn how Gustav Wallberg aligns marketing with sales, gains executive buy-in, and balances short-term wins with long-term strategies for success.
From Creative to Operational: Julien Sauvage’s Marketing Journey @Clari
Julien Sauvage shares his thoughts on balancing creativity with data, designing your category and mastering the operational side of marketing.
Transforming SEO & Data into Long-Term Marketing Success with Ran Yosef @Glassix
Ran Yosef shares his journey in marketing, offering insights on gaining executive buy-in, showcasing strategy value, and aligning marketing with sales for success.
Securing Marketing Budget and Executive Buy-In with Mick Essex @POWR
Maeva Cifuentes and Mick Essex discuss securing marketing budgets, achieving executive buy-in, and strategic planning in SaaS marketing on Executive Conversations.