Strategic Alignment: From Vision to Execution with William Chia @Styra
William Chia talks about the power of transparency, strategic alignment, and the shift from MQLs to account-based marketing.
Podcast
In the Flying Cat Marketing podcast, we record unscripted conversations with leaders in marketing, sales, revenue and hospitality weekly. Find all the episodes below:
Marketing Experimentation: Taking Risks with Chris C. Anderson @Greenslate
Maeva and Chris C. Anderson discuss getting buy-in through data-driven pitches and strategic experimentation in marketing.
From Traffic to Tangible Results with Jakub Rudnik @Softr
Jakub Rudnik shares his strategies for proving ROI and securing internal buy-in for content marketing across various companies.
Aligning Marketing and Sales with Gustav Wallberg @Republiken
Learn how Gustav Wallberg aligns marketing with sales, gains executive buy-in, and balances short-term wins with long-term strategies for success.
From Creative to Operational: Julien Sauvage’s Marketing Journey @Clari
Julien Sauvage shares his thoughts on balancing creativity with data, designing your category and mastering the operational side of marketing.
Transforming SEO & Data into Long-Term Marketing Success with Ran Yosef @Glassix
Ran Yosef shares his journey in marketing, offering insights on gaining executive buy-in, showcasing strategy value, and aligning marketing with sales for success.
Securing Marketing Budget and Executive Buy-In with Mick Essex @POWR
Maeva Cifuentes and Mick Essex discuss securing marketing budgets, achieving executive buy-in, and strategic planning in SaaS marketing on Executive Conversations.
The Secrets Behind Building a B2B Newsletter That People Love with Alex Ross
“I wanted our newsletter to give the feeling of being a magazine off a shelf.” Welcome to another episode of The SEO Growth Podcast! This time, we talk with Alex Ross, a Content Marketing Head, about the tenets for the success of a company newsletter. We chatted with Alex Ross about making your newsletter feel […]
How BoostUp Built a New Strategic Narrative and Launched in Under 60 Days with Aaron Janmohamed
“Everyone internally talks about what we do differently, and that translates to how they communicate their values externally. Anytime there’s disarray inside the house, you can always feel it outside the house.” Welcome to another episode of The SEO Growth Podcast! This time, we chat with Aaron Janmohamed, VP of Marketing at BoostUp AI, about […]
Make remarkable content with the LEMA framework: Blog post teardown with Lily Ugbaja
“You need to know all extraneous variables affecting your audience’s pain point and use the LEMA framework to build content around that.” Welcome to another episode of the SEO Growth Podcast! This time, Lily Ugbaja introduces us to the LEMA Framework, which stands for Logic, Explicitness, Memorability, and Actionability. Lily demonstrates that remarkable content needs […]