Podcast

In the Flying Cat Marketing podcast, we record unscripted conversations with leaders in marketing, sales, revenue and hospitality weekly. Find all the episodes below:

Securing Marketing Budget and Executive Buy-In with Mick Essex @POWR

Maeva Cifuentes and Mick Essex discuss securing marketing budgets, achieving executive buy-in, and strategic planning in SaaS marketing on Executive Conversations.

The Secrets Behind Building a B2B Newsletter That People Love with Alex Ross

“I wanted our newsletter to give the feeling of being a magazine off a shelf.” Welcome to another episode of The SEO Growth Podcast! This time, we talk with Alex Ross, a Content Marketing Head, about the tenets for the success of a company newsletter. We chatted with Alex Ross about making your newsletter feel […]

How BoostUp Built a New Strategic Narrative and Launched in Under 60 Days with Aaron Janmohamed

“Everyone internally talks about what we do differently, and that translates to how they communicate their values externally. Anytime there’s disarray inside the house, you can always feel it outside the house.” Welcome to another episode of The SEO Growth Podcast! This time, we chat with Aaron Janmohamed, VP of Marketing at BoostUp AI, about […]

Make remarkable content with the LEMA framework: Blog post teardown with Lily Ugbaja

“You need to know all extraneous variables affecting your audience’s pain point and use the LEMA framework to build content around that.” Welcome to another episode of the SEO Growth Podcast! This time, Lily Ugbaja introduces us to the LEMA Framework, which stands for Logic, Explicitness, Memorability, and Actionability. Lily demonstrates that remarkable content needs […]

How Brand24 Saw 4000% Keyword Growth In 3 Months with Justyna Dzikowska

Discover effective SEO strategies, targeted keywords, and the importance of understanding the customer journey for successful digital marketing.

From SaaS Marketing Manager to VP or C-Level: Here’s The Gap You Need to Bridge with Carter Severns

Bridge the gap from SaaS Marketing Manager to VP or C-Level with Carter Severns. Gain invaluable insights on financial clarity and strategic thinking for marketing success.

Easy Mode Content Structure For B2B with Liam Bartholomew @Cognism

Discover the Realm of Relevancy – a tool for creating a unique POV. Learn how to create easy-to-use content and tailor your messaging to fit your target market’s needs. Tune in to create evergreen content that resonates!

Leveraging AI with a Human-Focused Content Strategy with Adam Sockel @Orum

Join Adam Sockel, Content Marketing Lead at Orum, as he shares his expertise on creating human-centric content, prioritizing mental health, and using AI to save time in content creation. Plus, hear about his upcoming novel and the role of AI in enhancing workplace research.

Product-led content with Dr Fiorenza Dossetto

Product-led Content: Creating Engaging Product Content with Dr. Fiorenza Dossetto

Dr. Fiorenza Dossetto on creating high-impact, product-led content that resonates with your audience and drives conversion.

When You’re Not Marketing To Marketers: How SaaS Marketers Can Use Video Content to Learn About Their Market with Sam Morris @Payzaar

Join Sam Morris, Head of Marketing at Payzaar, as he shares how video content & talkshow-style podcasts can generate leads and build relationships with niche markets, even if you’re not active on LinkedIn.

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