A CMO’s First Year at a $2.4B Valuated SaaS
Andrew Davies talks about his first year as CMO at Paddle and tells us about the challenges he’s faced while expanding the scope of the marketing department.
Podcast
In the Flying Cat Marketing podcast, we record unscripted conversations with leaders in marketing, sales, revenue and hospitality weekly. Find all the episodes below:
SEO agency vs. in-house?
SEO agency vs in-house is not in the debate anymore. If you want to scale organic growth, having both is a must.
How to report your SEO efforts to leaders w/ Usman Akram
Show leaders your SEO strategy is on the right track by focusing on its business impact and ROI.
Why higher search volume does not guarantee qualified traffic, with Ben Pages @FeatureUpvote
People wrongly correlate higher search volume with higher traffic. In this episode, we discuss why your keyword selection should never be blindly based on it.
Measuring your SEO results w/ Maeva Cifuentes
“Rankings are obviously very important; people just get too blinded by rankings and forget all the most important things about business and sales.” Welcome to the 2nd episode of The SEO Growth Podcast! This week we’re joined by the founder and CEO of Flying Cat Marketing Maeva Cifuentes as she walks us through measuring your […]
Holistic SEO: the FCM approach to organic growth w/ Maeva Cifuentes, CEO @FCM
Hello dear listeners! Welcome to the first episode of our revamped podcast, now renamed The SEO Growth Podcast!In this episode, we explore the Flying Cat’s philosophy: holistic SEO. Traditional SEO is based on running keyword research to produce content “for SEO” (aka to make Google happy). But holistic SEO understands search engines as a distribution […]
How to 4x Reach With Repurposing: A Playbook, w/ Casey Hill @Bonjoro
“Building a good distribution plan essentially means that for less total content production, you’re able to get that much more actual output.” Hi listeners! In episode 83 of the Flying Cat Marketing podcast, we sat down with Casey Hill, Head of Growth at Bonjoro, to discuss maximizing your content reach with repurposing. Casey explains that […]
Google Search Console Keyword Mining & B2C e-commerce with Marcos Sabino
Insider insights into how B2C SEO differs from B2B. Marcos Sabino, head of SEO at TravelPerk, shares his top tips to use Google Search Console for keyword mining, rank for low volume keywords, create an SEO culture, and manage stakeholders.
How iGMS Used Content to Scale From Near-0 Budget to a Leading SaaS Company
A chat with Inna Shevchenko, CMO of iGMS, about how they scaled their content marketing strategy to grow their short-term rental tech brand.
Successful Content Plays with Erin Balsa: Metrics, High-Intent Leads, and MQLs
Tune in to learn how you can balance high and low intent leads by shifting content strategies, from content marketer Erin Balsa.