Full-service SEO

Minut: 293% growth in B2B traffic in 7 months

Minut is a property operations platform, which helps monitor and keep rental properties safe for property managers and real estate owners, from vacation rental to residential to hotels.

by Maeva Cifuentes – December 16, 2024

From 49 to 485
relevant non-branded keywords in top 3 positions

+13,000
new monthly organic visitors in under a year

+65%
of all targeted keywords rank on the first page in Google

“We will started 3,000 views a month roughly in October, and then in July we were already at 12,000. So a massive increase.”

Alice Dodd Senior Content Marketing Manager, Minut

Challenges we faced

Lack of investment in SEO: Before collaborating with Flying Cat, Minut launched their product in a very competitive market and didn’t have the time or resources required to invest in SEO.
Lack of predictable growth in organic search traffic: despite publishing blog content and case studies, Minut weren’t seeing a consistent upward trend in their organic traffic.
Meeting content needs with restricted resources: the Minut team was growing steadily but they realized that they needed external support if they really wanted to reach their organic traffic goals.

Opportunities we seized

Reoptimized existing content that wasn’t driving traffic to the website to improve traffic and brand awareness.
Focused on long tail keywords that our ICP would be searching for before making a purchase.
Invested in top of the funnel content that projected Minut as an expert in the short term rental space.
Created competitor comparison pages that entered Minut into the minds of potential buyers when searching for their competitors
Analyzed historic data – clicks, impressions, keyword positions to identify pages that were not performing as well as they previously had, or needed improvements to push them towards page one for their target keyword.