SaaS Link Building: 12 Top Agencies for Every Growth Stage

Here’s a quick breakdown of the best SaaS link building agencies based on your company type and needs:

Best SaaS link building agencies by use case

The ideal link building agency for your SaaS company depends entirely on your business model, growth stage, and internal capabilities. Let’s examine specialized agencies for each distinct SaaS profile.

Product-led SaaS teams (long-tail, feature-driven growth)

Product-led SaaS companies face unique link building challenges that traditional approaches simply don’t address. Your growth relies on users discovering, activating, and expanding within your product ecosystem beyond just brand awareness. While competitors fight over saturated category terms, you have a tremendous opportunity in capturing long-tail feature-specific queries. These searches reveal users with clear intent to solve problems your product addresses perfectly.

Flying Cat has pioneered an approach specifically engineered for the PLG model, delivering exceptional results by understanding the full user journey from search to activation. 

Our specialized link building process targets the technical intersection of product and content, creating contextual pathways that guide users from pain points directly to relevant features. 

What sets us apart is their ability to analyze product usage data alongside search behavior, building links that attract not just traffic, but activated users with higher expansion potential. 

Client data shows this approach consistently delivers 20-30% larger deal sizes from organic traffic by attracting users with specific feature intent rather than general category awareness.

Yes Optimist approaches product-led growth through their user journey mapping methodology. Their process aligns content assets with specific stages from awareness through activation, building links that guide users toward product adoption. 

They excel at creating organic link opportunities for product documentation, feature comparisons, and integration-focused content that traditional link building overlooks.

Minuttia focuses on technical SaaS products with narrowly defined ideal customer profiles. Their industry-specific approach targets niche publications and communities where technical decision-makers gather, building relevant backlinks that signal authority to both search engines and potential users. Their specialized knowledge makes them particularly effective for complex B2B products with technical functionality that requires subject matter expertise to properly position.

For product-led SaaS companies, link building serves a purpose beyond domain metrics. Creating pathways that connect user problems with product solutions at exactly the right moment drives meaningful business results. 

These agencies understand that fundamental truth, but Flying Cat’s integrated approach to product-led link building consistently delivers the most meaningful impact on actual business metrics beyond simple traffic growth.

Looking for a SaaS SEO agency?

Work with a SaaS SEO agency that will partner with you all the way to pipeline creation.

Get a proposal

Mid-stage SaaS scaling content operations

Mid-stage SaaS companies operate at a critical inflection point. You’ve validated your product-market fit, built foundational content, and established initial organic visibility. Now you face the challenge of scaling link acquisition fast enough to match your ambitious content production and compete with larger competitors, all while maintaining quality and relevance.

Flying Cat stands out for our integration-focused approach to link building for growing SaaS companies. Rather than treating link building as an isolated activity, we connect backlink acquisition directly to your overall content strategy and business metrics. 

Our team specializes in creating natural link magnets that attract authority to your commercial pages, not just informational content. This strategic focus helps convert organic traffic into qualified leads rather than just vanity metrics. 

According to client case studies, this approach has helped mid-stage SaaS clients reduce customer acquisition costs by up to 40% compared to paid channels.

OGM (Organic Growth Marketing) excels through their comprehensive program management for fast-growing SaaS companies. What distinguishes them is their commitment to long-term growth rather than short-term tactics. 

They build multi-quarter link building roadmaps aligned with specific revenue goals and product milestones. Their impressive client roster includes notable names like Klaviyo and ProfitWell, where they’ve established themselves as a true extension of internal marketing teams.

OGM’s approach works particularly well for companies with established SEO fundamentals who need specialized expertise to accelerate growth without rebuilding their entire strategy.

Skale delivers exceptional results for B2B SaaS companies focused on directly driving MRR growth through organic channels. 

Their performance-based approach has helped clients like Happy Scribe achieve over 70,000 organic signups by strategically building links to high-conversion pages. What makes Skale unique is their sophisticated attribution modeling that connects link building efforts directly to signup metrics and revenue impacts. 

Their team excels at identifying and capitalizing on link opportunities that drive qualified conversions, not just traffic volume, making them ideal for companies with established traffic who need to improve conversion quality.

Mid-stage SaaS companies benefit most from these specialized agencies because they understand your unique challenge: scaling link building velocity to match your content ambitions while maintaining strategic focus on business outcomes. They provide the sophisticated link acquisition strategies needed to compete with established players without sacrificing the quality and relevance that drive actual business growth.

Mature SaaS companies (brand + E-E-A-T focus)

Mature SaaS companies face a different challenge from their growth-stage counterparts. At this stage, your brand recognition and authority are crucial differentiators in a crowded marketplace. Your link building strategy should prioritize quality over quantity, focusing on building signals of expertise, experience, authoritativeness, and trustworthiness (E-E-A-T).

uSERP specializes in blending SEO with digital PR for established brands seeking to enhance their authority signals. Their approach focuses on securing placements in top-tier publications like Forbes, TechCrunch, and industry-specific journals that signal authority to both users and search engines. What sets uSERP apart is their journalist network and ability to secure placements that generate both traffic and brand credibility. Their clients include established brands like ActiveCampaign and Shopify, where they’ve helped strengthen search visibility while simultaneously building brand perception.

Editorial Link takes a boutique approach focused exclusively on editorial placements. Unlike agencies that mix various link building tactics, Editorial Link specializes in creating newsworthy angles for mature SaaS products and securing legitimate media coverage. Their team includes former journalists who understand what makes a story compelling to editors at major publications. They excel at turning technical innovations and business milestones into stories that attract natural media attention, making them particularly valuable for SaaS companies with established products seeking to maintain industry leadership.

For mature SaaS companies, these specialized agencies deliver superior results because they understand that at your stage, authority building requires more than just link quantity. The right contextual placements in authoritative publications send powerful signals to search engines about your brand’s expertise and industry leadership. These agencies help transform your organic search presence from just another competitor to a recognized industry authority through strategic media placements and thought leadership positioning.

Early-stage SaaS startups (no internal SEO expertise)

Early-stage SaaS startups face unique challenges when approaching link building. You’re likely operating with limited resources, minimal SEO expertise, and competing against established players with stronger domain authority. At this stage, you need an agency that combines educational support with budget-friendly execution.

Markitors specializes in providing foundational SEO and link building for early-stage SaaS companies without in-house expertise. Their education-first approach helps founders and small marketing teams understand the fundamentals before executing campaigns. What makes Markitors particularly valuable for startups is their transparent, phased approach that starts with essential technical SEO and content foundations before scaling to link building. Their pricing structure accommodates growing companies, with the ability to start small and expand services as results generate returns. This approach prevents the common startup mistake of investing in links before having quality content to support them.

Sure Oak offers comprehensive packages that combine strategy, content development, and link building specifically designed for companies building their SEO function from scratch. Their team excels at creating custom roadmaps that align with startup growth stages and funding milestones. Unlike agencies that assume existing SEO foundations, Sure Oak conducts thorough competitive analysis to identify quick wins that can demonstrate value while building toward long-term authority. Their approach includes creating linkable assets alongside link building campaigns, ensuring startups have quality content to attract and sustain valuable backlinks.

Early-stage SaaS startups benefit most from these agencies because they understand the challenges of building authority from a standing start. They provide both the educational framework and tactical execution needed to establish initial organic visibility without requiring internal SEO expertise. These partnerships help startups build sustainable foundations rather than chasing shortcuts that can lead to penalties or wasted resources in the crucial early growth stages.

Bootstrapped SaaS teams (low-touch, scalable backlink velocity)

Bootstrapped SaaS companies operate in a different reality from venture-backed counterparts. Without the luxury of extensive marketing budgets, you need efficient, no-frills link building that delivers maximum impact with minimal involvement from your already stretched team. Your ideal partner provides reliable link acquisition without unnecessary strategy meetings or content development requirements.

Dofollow has built its service specifically for bootstrapped SaaS companies seeking a streamlined, low-touch approach to link building. Their model offers access to DR80+ links through an automated workflow that requires minimal client involvement. What makes Dofollow particularly valuable for resource-constrained teams is their commitment-free structure, allowing you to build links as budget permits without long-term contracts. Their dashboard provides transparent reporting on link placement status and performance metrics, allowing you to track ROI without extensive meetings. This approach is ideal for bootstrapped companies with established content but insufficient time to manage traditional agency relationships.

GoPeak stands out with their straightforward per-link pricing model that gives bootstrapped teams complete control over their link building budget. Their transparent process clearly outlines the exact publications where links will be placed, allowing you to approve or decline opportunities based on relevance and value. Unlike subscription-based services, GoPeak’s à la carte model enables bootstrapped companies to invest strategically in high-value links for priority pages rather than committing to ongoing campaigns. Their self-service platform minimizes the administrative overhead typically associated with agency relationships, freeing your limited resources to focus on product development and direct customer acquisition.

Bootstrapped SaaS teams benefit most from these specialized services because they understand your need for efficiency without sacrificing quality. They provide the link velocity necessary to build domain authority without the strategic overhead or commitment requirements of traditional agency relationships. These partnerships enable bootstrapped companies to compete with better-funded competitors in organic search while maintaining the capital efficiency necessary for sustainable growth.

SEO-savvy SaaS teams (execution-only support)

SaaS companies with established SEO expertise face a different challenge. You have the strategy dialed in, understand your link needs thoroughly, and simply require reliable execution without paying for strategic guidance you don’t need. Your ideal partner complements your internal expertise with focused, high-quality link acquisition.

Content Guppy specializes in execution-only link building for companies with established SEO strategies. Their minimal-touch model eliminates unnecessary strategy sessions, focusing exclusively on delivering high-quality links to your specified target pages. What makes Content Guppy particularly valuable for SEO-savvy teams is their streamlined workflow that requires minimal management oversight, providing cleanly organized reporting that integrates easily with your existing SEO dashboards. Their operational efficiency typically allows them to secure links at lower cost than full-service agencies, making them ideal for teams that need to scale link volume while controlling costs.

LinkDoctor excels as an execution partner for knowledgeable SEO teams through their commitment to white-hat practices and transparent processes. Unlike many execution-only services, they maintain extensive quality control measures, ensuring all links meet Google’s guidelines for relevance and editorial integrity. Their team provides detailed documentation of outreach efforts and placement metrics, giving internal SEO teams the visibility needed to confidently report on external link building activities. LinkDoctor’s approach works particularly well for companies in regulated industries or those with strict compliance requirements, as their documentation standards meet enterprise-level governance needs.

SEO-savvy SaaS teams benefit most from these specialized services because they understand your need for reliable execution without unnecessary strategic overhead. They complement your internal expertise with focused link acquisition capabilities, allowing you to scale your off-page SEO efforts without expanding headcount or diverting resources from other strategic initiatives. These partnerships enable sophisticated SEO teams to implement their vision effectively while maintaining complete strategic control.

Comparison table: SaaS link building agencies at a glance

To help you quickly evaluate which link building agency aligns with your specific needs, here’s a comprehensive comparison of key factors across all agencies reviewed in this article.

Understanding this table:

• Strategy Support: Indicates whether the agency provides strategic guidance or focuses purely on execution
• Link Volume: High volume agencies typically deliver more links at the potential expense of individual link quality
• Content Integration: Shows how well the agency integrates with your existing content strategy and creation process
• Engagement Style: Reflects whether the agency operates collaboratively with your team or in a self-service model

This comparison highlights the important tradeoffs in the link building space. Agencies that provide comprehensive strategy support typically deliver fewer links but with higher relevance and strategic integration. Meanwhile, execution-focused agencies can deliver higher link volumes but require more internal guidance and oversight from your team.

How to choose a SaaS link building agency

The search for the right link building agency is fraught with potential mistakes that can cost your SaaS company time, money, and search visibility. In an industry where 67% of B2B SaaS companies report wasting budget on agencies that didn’t deliver, finding the right partner is critical.

The true differentiator between link building success and disappointment isn’t an agency’s size or client list—it’s the strategic alignment between their approach and your specific business situation.

Four critical factors for evaluating agency fit

1. Strategic integration vs. tactical execution Consider how the agency will integrate with your existing marketing efforts. Some agencies require full control over your SEO strategy, while others excel as specialized execution partners within your established framework. Ask potential agencies: “How do you adapt your process when a client already has an internal SEO team versus when they need full SEO guidance?”
2. Content foundation and link-readiness Your content maturity dramatically impacts link building effectiveness. Without quality content to link to, even the best backlinks will fail to deliver results. Ask yourself: Do you need a partner who can help develop linkable assets first, or is your content foundation already strong enough to support an aggressive link acquisition campaign?
3. Growth stage and corresponding authority needs Early-stage SaaS companies need foundational backlinks that build topic relevance, while established brands benefit more from high-authority placements that enhance E-E-A-T signals. Examine agency portfolios: Look for examples of clients at a similar growth stage to yours—their approach should match your current needs, not just showcase their biggest clients.
4. Link velocity requirements and timeline realities Be honest about your timeline expectations. Building authority naturally takes 4-6 months to show meaningful results. Agencies promising dramatic results faster are likely using risky tactics that could backfire. Ask for clarity: “What does the first three months look like in terms of deliverables versus measurable results?”

Red flags that signal potential issues

The link building industry is notorious for overpromising and underdelivering. Watch for these warning signals during your evaluation:

• Guaranteed rankings or timeframes: SEO results depend on numerous factors outside any agency’s control. Legitimate agencies set realistic expectations and focus on controllable metrics.
• Opacity about methods: If an agency hesitates to explain exactly how they acquire links, they may be using tactics that violate search engine guidelines.
• Quantity-focused pricing models: Packages that promise specific link quantities often deliver low-quality links just to hit numbers. Value-focused agencies prioritize relevance and authority over volume.
• Emphasis on vanity metrics: Agencies fixating on Domain Authority or Domain Rating without discussing traffic, conversions, or revenue impact may not understand business goals.
• One-size-fits-all approaches: SaaS link building requires specific expertise. Generic strategies that don’t acknowledge the complexity of your buying cycle will likely underperform.

The difference between a strategic partner and a tactical vendor is profound. While vendors deliver backlinks, partners deliver sustainable organic growth that compounds over time. In the following sections, we’ll identify which agencies excel for specific SaaS company profiles to help you find your ideal match.

Final thoughts: finding your ideal SaaS link building partner

The landscape of link building for SaaS companies continues to evolve, becoming increasingly specialized based on business models, growth stages, and specific goals. The most successful partnerships stem not from selecting the “best” agency on a generic list, but from finding the partner whose approach aligns with your specific business situation.

Your company’s size, internal SEO capabilities, content maturity, and growth objectives should dictate your selection process. A bootstrapped startup will achieve better results with a different agency than an enterprise SaaS company, even if both are seeking backlinks in the same industry. Similarly, a product-led growth company needs different link building strategies than a traditional sales-led organization.

When evaluating potential partners, focus on their specialized expertise rather than general capabilities. Ask pointed questions about their experience with companies at your specific growth stage and with similar business models. Request case studies from clients whose situations mirror your own, not just their most impressive results from established brands with different resources and challenges.

Remember that link building is a long-term investment in your organic visibility. While it’s tempting to chase immediate results, sustainable success comes from building authority consistently over time with approaches that align with search engine guidelines and user expectations. The most valuable agency relationships often extend beyond traditional link building to incorporate content strategy, technical foundations, and business metrics.

The agencies highlighted in this comparison represent varied approaches to link building for SaaS companies, each with distinct strengths based on company profiles. By selecting a partner whose approach matches your specific needs, you position your company for sustainable organic growth that scales alongside your business objectives.

Looking for a SaaS SEO agency?

Work with a SaaS SEO agency that will partner with you all the way to pipeline creation.

Get a proposal