Today I chat with Laurie Kelly, a marketing expert with 17-years experience in the marketing world. Laurie is the chair of the RevGenius marketing channel on Slack. We dive into demand generation, the new trends in marketing and why we shouldn’t get caught up in them.
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At its core, marketing has always remained the same. You need to identify what types of content your clients want to consume, and feed it to them.
Additionally, Laurie says “you don’t want to necessarily feed somebody who is not going to be eating. We want to make sure we are feeding those who are actually hungry and coming to the club.” Everyone in an organization has a role to play in marketing, regardless if it’s in your job title or not. That shift in mindset is essential if you want to create a cohesive approach to marketing and identify where the gaps are.
In this episode we discuss
- Identifying what content clients want to consume
- Demand generation vs. lead generation
- How to see your marketing from your clients’ point of view
- How to identify gaps in your marketing efforts
Timestamps
1:47 How do you market to marketers?
5:15 What do your clients want to eat? What content do they want to consume?
5:40 How to re-engage people who have dropped off
8:55 The biggest trends in marketing right now
10:45 Demand generation vs. lead generation
12:45 How to get into the mind of your client
13:50 How an accountant is also a marketer
18:50 Bad news travels faster than good news
20:30 Word of mouth marketing – using your customers as marketers
22:14 Shift in mindset – everyone in a company contributes to marketing
25:30 Identifying the gaps in your marketing efforts
28:40 What to do when your description of your product doesn’t match your clients
Join the RevGenius slack community by applying here.
You can connect with Laurie via her LinkedIn.
While you’re here
Follow Flying Cat Marketing on the following channels to get more tips, tactics and knowledge on content marketing
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Audio – Flying Cat Marketing Podcast (Spotify) (Apple Podcasts) (Sticher)
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