In this episode, I talk with Belinda Aramide, a LinkedIn sales coach teaching service-based entrepreneurs and sales executives how to generate more sales by using their LinkedIn Networks. Before you can even start reaching out to potential buyers it’s important that you optimize your LinkedIn profile so that when people land on it, they get a good sense for what it is that you do and how you help people. Then, you can start creating content so that people can see the depth of your understanding and knowledge in that area, because it helps build trust.
Belinda lets us in on her system for crafting the perfect DM on LinkedIn. You’re not making a cold sales pitch. You need to build a connection first and do it in a genuine way, and Belinda tells us how to do that.
In this episode we discuss:
- How you should be spending your time on LinkedIn
- Getting the foundation of your LinkedIn right
- Steps you can take to generate more leads (in a genuine way)
Timestamps
1:26 – An introduction to Belinda Aramide
4:45 – When should you start using your LinkedIn for sales?
6:05 – Getting the foundation of your LinkedIn right
7:12 – Initiating the sales conversation
9:05 – How you should be spending your time on LinkedIn
13:42- Get to know the people you’re pitching to
18:30 – Have multiple plays for initiating a conversation
20:50 – Identify their objections
22:00 – LinkedIn is no longer just a database
23:55 – Should the CEO and their teams be behaving the same on LinkedIn?
25:30 – Getting employees to buy-in to LinkedIn sales tactics
28:45 – LinkedIn current trends
31:10 – The secret is showing up
33:30 – Where to start with your LinkedIn sales strategy
You can connect with Belinda Aramide on LinkedIn, or check out her website BelindaAramide.com for more resources on generating sales with LinkedIn.
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