Welcome to another episode of the SEO Growth Podcast! This time, Julian Schaaf, co-founder of Gomada, talks about how he grew his business from zero to 300 sign-ups in under a year.
He explains the importance of content distribution, setting up content operations, and testing and evaluating different strategies. He also shares his hiring process, the biggest wrong SEO hypothesis, and tips on how to focus on customer feedback.
In this episode, we talk about:
- Business growth
- Content distribution
- Customer feedback
Timestamps:
[00:00:00] How Gomada Grew from Zero to 300 Sign-Ups from Organic in Under a Year
[00:01:10] Julian Schaaf’s Background in B2B Marketing
[00:02:19] Why Julian Schaaf Decided to Go the SEO Route
[00:04:19] Julian Schaaf’s Growth Strategy for Gorilla 76
[00:08:52] Setting Up Content Operations for 16 Blog Posts a Month
[00:10:24] Julian Schaaf’s Biggest SEO Hypothesis
[00:16:03] Julian Schaaf Talks About His Content Creation Process
[00:23:07] Walk Me Through Your Hiring Process
[00:25:11] Gomada’s Story: Zero to 300 Sign Ups in Under a Year
About Julian Schaaf
Julian likes to define himself as “just another SaaS marketer”. He heads up marketing at Gomada, a data-driven team-building platform, he’s pretty great at scaling content and loves product-led growth. Connect with Julian on LinkedIn.
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