Hello hello! What happens when a Flying Cat meets the Lion Words? A great podcast episode of course!
Joining us this week on the latest episode of FCM Interview series is a woman of many skills & talents: Diane Wiredu. She’s a brand message strategist, a copywriting expert, and she’s also the founder of Lion Words. Oh, and she’s also fluent in 4 languages if that wasn’t inspiring enough already.
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Diane offers various services through her website which includes creative copywriting as well as market insights, along with a research-driven process to help businesses connect with their audience.
In this interview, we talk about understanding the value of brand messaging and how it’s a core aspect of marketing for a business. We also discuss the ‘voice of customers’ and the importance of businesses aligning their values and product/service with them accordingly.
Diane Wiredu, Lion Words
“I always think of brand messaging as the backbone of marketing. The message strategy is at the core of what any business is. Things like your vision or brand purpose aren’t really messages that you’re gonna slap on your homepage because it doesn’t really resonate with the customer.”
Diane also mentions the ‘five stages of awareness’ approach inspired by a book called Breakthrough Advertising, which she regularly applies for the conversion copywriting process.
If there’s an episode that can add more clarity in getting your brand messaging and copywriting right, this is the one for you.
In this episode we talk about:
- Understanding the process & details of brand messaging
- Aligning brand messaging with core values
- Voice of the customer
- Awareness in copywriting
- Conversion copywriting
Timestamps
00:07 – Introduction to Diane Wiredu
02:13 – Getting to know brand messaging
05:34 – Brand messaging as a driving force
08:32 – Voice of the customer
14:12 – Stages of awareness in copywriting
23:11 – Tips for conversion copywriting
You can connect with Diane Wiredu on LinkedIn. You can also check out the official website of Lion Words here. You can also subscribe to the newsletter here
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