Building influence without direct authority in marketing with Shana Haynie @MoEngage
Shana discusses building relationships, presenting data, and aligning stakeholders to successfully implement strategies.
In the Flying Cat Marketing podcast, we record unscripted conversations with leaders in marketing, sales, revenue and hospitality weekly. Find all the episodes below:
Shana discusses building relationships, presenting data, and aligning stakeholders to successfully implement strategies.
Lisa Vecchio discusses adapting marketing strategies to new leadership perspectives and how to effectively present them.
Tove shares her journey in creative marketing, overcoming budget challenges, and the impact of strong mentorship on her career.
Devin talks us through how to align your marketing strategy with CEO priorities and successfully implement your plans.
William Chia talks about the power of transparency, strategic alignment, and the shift from MQLs to account-based marketing.
Maeva and Chris C. Anderson discuss getting buy-in through data-driven pitches and strategic experimentation in marketing.
Jakub Rudnik shares his strategies for proving ROI and securing internal buy-in for content marketing across various companies.
Learn how Gustav Wallberg aligns marketing with sales, gains executive buy-in, and balances short-term wins with long-term strategies for success.
Julien Sauvage shares his thoughts on balancing creativity with data, designing your category and mastering the operational side of marketing.
Ran Yosef shares his journey in marketing, offering insights on gaining executive buy-in, showcasing strategy value, and aligning marketing with sales for success.