Why GTM Leaders Should Sell the Strategy Before the Budget with Hannah Garner @ Arctic Shores
Getting executive buy-in isn’t about budget first—it’s about strategy. Hannah Garner shares how GTM leaders can sell their vision and win internal support.
Podcast
In the Flying Cat Marketing podcast, we record unscripted conversations with leaders in marketing, sales, revenue and hospitality weekly. Find all the episodes below:
How to align marketing and sales for shared accountability with Silvia Valencia @ Docebo
Silvia Valencia shares how to build trust, align teams, and manage buy-in for effective demand strategies in SaaS marketing.
Why Internal Buy-In is the Hardest Sale with Charlie Riley @OneScreen
Charlie Riley shares insights on navigating internal marketing, building trust, and handling the challenges of a team of one
From hesitation to a $3M GTM overhaul: The turning point with Mark Huber @UserEvidence
Mark Huber discusses strategic planning, securing buy-in, budgeting challenges, and data-driven marketing in SaaS leadership.
Building trust and authenticity in B2B marketing with Ana Laura Zain @Pentaleap
Unlocking effective marketing strategies in SaaS: Ana Laura Zain shares insights on planning, buy-in, budgeting, and data-driven decision-making.
Internal Marketing Strategies for GTM Leaders: Matt Klingbeil’s Perspective @Rhombus
Matt Klingbeil discusses detailed planning, securing executive buy-in, and budgeting challenges in SaaS marketing on Executive Conversations.
Rewriting the GTM Playbook: Hard Conversations and Budget Narratives with Mohamed Reza @Aavenir
Mohamed Reza shares strategies for gaining executive buy-in, effective budgeting, and data-driven storytelling in SaaS GTM.
Earning a seat at the table: showcasing marketing’s impact with Lauren Lang @UpLevel
Lauren Lang shares insights on securing executive buy-in, navigating layoffs, and communicating marketing value with data-driven storytelling
Building influence without direct authority in marketing with Shana Haynie @MoEngage
Shana discusses building relationships, presenting data, and aligning stakeholders to successfully implement strategies.
The dynamics of reporting to different stakeholders with Lisa Vecchio
Lisa Vecchio discusses adapting marketing strategies to new leadership perspectives and how to effectively present them.