From IPO prep to mid-market leadership: hard lessons in accountability with Rob Freedman
Why brand budgets are shrinking, CFOs are taking over, and marketers need IPO-level accountability sooner than they think.
Podcast
In the Flying Cat Marketing podcast, we record unscripted conversations with leaders in marketing, sales, revenue and hospitality weekly. Find all the episodes below:
Why CMO-to-CRO isn’t capitulation with Kathleen Booth
Why marketers are under pressure, what’s driving short-termism, and why taking the CRO seat isn’t selling out—it’s gaining control.
Building tech-savvy marketing leadership with Rick Egan
Rick Egan deconstructs post covid demand, tariffs and AI fears while steering marketing at a public marketplace.
Running sales and marketing as one engine with Dan Chapman
Dan Chapman shows how owning sales and marketing drives a 90-day lead gen surge and justifies brand spend with revenue proof.
Leading without authority with Igor Kranjcec
Tying marketer pay to closed revenue drives sales alignment, ends vanity metrics and earns marketing a real seat at the table.
Aligning marketing, sales and CS with Janet Jaiswal
Janet Jaiswal explains ditching MQLs, owning 90% pipeline, and winning deals via LLM search relevance over authority.
Balancing effectiveness and efficiency with Amir Jabbari
Amir Jabbari shares posture-based insight, human-touch tactics and how to avoid the efficiency trap in reshaping online insurance marketing.
Marketing’s Role in Training AI (and Teams) with Rachel Weeks
Why AI is your junior hire, not your strategy—Rachel Weeks on educating tools, teams, and execs while leading marketing through change.
Breaking the D2C mindset: launching B2B marketing from scratch with Natalie Naik @ SharpLaunch
Natalie Naik shares how she built B2B marketing from scratch, secured exec buy-in, and aligned with sales without losing strategic control
Why SEO needs a seat at the exec table with Malte Landwehr @ Idealo
Malte Landwehr shares how he runs SEO at scale, aligns with engineering, and prepares for the shift to generative search
