Blog List

Get in-depth guides, insights, SOPs and interviews to help you grow your business with content marketing.

How to Forecast SEO Growth to Get Buy-in On Your Strategy (+ ROI Calculator)

Find out how to forecast SEO growth using our step-to-step guide, and calculate how much revenue you can expect from your SEO spend.

What are SERPs? A Guide To The Search Engine Results Page

What are SERPs, why is it important to understand them for your SEO strategy? This guide breaks it all down so you can best align your goals.

17 Content Marketing Metrics That Align With Business Goals

Looking for the best content marketing metrics to track your strategy and efforts? Look no further!

Comparison Keywords: An Competitive SEO Trend For 2023

Relatively easy-to-rank-for keywords that bring in qualified website visitors who are ready to buy. Magic? Think again—this is a real thing. I’m talking about comparison keyword posts. Specifically, competitor comparison keyword posts. While most blog content converts into a demo booking from anywhere around 0.10% to 1.50%—these pieces convert like crazy. Here’s a picture of […]

How to measure the ROI of SEO

Flying Cat Marketing CEO Maeva Cifuentes explains how to measure ROI of SEO and track metrics to identify SEO-sourced revenue from micro-conversions.

Creating a Non-Branded Blogging Campaign For Startups

Most founders don’t have the time to research and write blog content for their website. Even if you did have the time, do you know what to write about? Will that content actually convert to revenue? It’s easy to haphazardly guess topics that are related to your product. But content marketing and blogging for business […]

How to Create Your Brand Voice, A Guide for B2B

As more and more businesses realize it’s okay to venture outside this realm and still be taken seriously, they began to rebrand their verbal identities. But how exactly do you step outside of your comfort zone and create something memorable? I’m here to help with just that.

How to create SEO-driven content

Flying Cat Marketing CEO Maeva Cifuentes explains how to do keyword research, and create SEO-driven content in-house with limited resources.

What is off-page SEO? A Guide for 2024

Off-page SEO is the actions taken outside of your website for higher search rankings. Develop a deeper understanding of off-page SEO & links with this guide.

37 Free SEO Tools You Need to Use Now, According to Experts

Looking for great tools to up your SEO game on a budget? You’re in the right place! We spoke to experts and found 37 of the best free tools out there.

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