Programmatic SEO for SaaS: Debunking the 5 most popular myths
Find out how to forecast SEO growth using our step-to-step guide, and calculate how much revenue you can expect from your SEO spend.
Blog List
Get in-depth guides, insights, SOPs and interviews to help you grow your business with content marketing.
5 proven ways to use (and not use) AI for content production in B2B SaaS
5 proven ways to use (and not use) AI for content production in B2B SaaS As ChatGPT and other AI tools continue to become more developed and widely used, it’s clear that they aren’t going anywhere. However, it can be time-consuming to spend hours experimenting and figuring out exactly what works and what doesn’t when […]
5 Ways to Source Quality SME at Scale
5 Ways to Source Quality SME at Scale With new Google updates and AI rollouts, competing for a spot at the top of the search results page has become more complicated. You need to contend with tools like ChatGPT, Writesonic, and more, which are adding a lot of generic content to an already weak space. […]
How to Forecast SEO Growth to Get Buy-in On Your Strategy (+ ROI Calculator)
Find out how to forecast SEO growth using our step-to-step guide, and calculate how much revenue you can expect from your SEO spend.
What are SERPs? A Guide To The Search Engine Results Page
What are SERPs, why is it important to understand them for your SEO strategy? This guide breaks it all down so you can best align your goals.
17 Content Marketing Metrics That Align With Business Goals
Looking for the best content marketing metrics to track your strategy and efforts? Look no further!
Comparison Keywords: An Competitive SEO Trend For 2023
Relatively easy-to-rank-for keywords that bring in qualified website visitors who are ready to buy. Magic? Think again—this is a real thing. I’m talking about comparison keyword posts. Specifically, competitor comparison keyword posts. While most blog content converts into a demo booking from anywhere around 0.10% to 1.50%—these pieces convert like crazy. Here’s a picture of […]
How to measure the ROI of SEO
Flying Cat Marketing CEO Maeva Cifuentes explains how to measure ROI of SEO and track metrics to identify SEO-sourced revenue from micro-conversions.
Creating a Non-Branded Blogging Campaign For Startups
Most founders don’t have the time to research and write blog content for their website. Even if you did have the time, do you know what to write about? Will that content actually convert to revenue? It’s easy to haphazardly guess topics that are related to your product. But content marketing and blogging for business […]
How to Create Your Brand Voice, A Guide for B2B
As more and more businesses realize it’s okay to venture outside this realm and still be taken seriously, they began to rebrand their verbal identities. But how exactly do you step outside of your comfort zone and create something memorable? I’m here to help with just that.