Strategic high-quality SEO at large scale to increase conversions fast
Their approach led to a significant increase in monthly revenue and contributed to our rapid growth
Programmatic SEO aims to use templates and automation to grab repeatable input as variables and combine them to publish individual pages on a bulk.
This helps increase conversions qualified organic traffic in less time than traditional SEO, and without hurting the user experience.
As a result, our clients not only bring in revenue fast and at a lower cost but also test what works to inform their SEO efforts with data.
We’ll discuss your goals and set milestones tied to specific metrics. Then research your target audience, and perform keyword research to come up with a tailored programmatic SEO strategy.
After this, we’ll create the templates needed, write unique content, and publish your landing pages.
Even though we use automation in the process, both the strategic work and the writing are done by professional SaaS content marketers and SEO experts.
Flying Cat is an elite SEO consulting and implementation agency helping B2B SaaS companies strategically scale SEO, without slowing down your existing team.
After working with us, our customers have seen 20-30% larger deal sizes from organic search, a 5 to 10% increase in MoM organic traffic growth, and a sustainable decrease in CAC from SEO.
“Our client, a middleware SaaS in the hospitality space, saw a 72% increase in demo requests, making these programmatic SEO pages responsible for 20% of the site-wide conversions and the highest conversion rate of their entire website.”
Programmatic SEO (search engine optimization) is a no-code digital marketing strategy that involves using templates and automation to grab repeatable input as variables and combine it to create web pages for search engines at a large scale
1. Find the opportunity. Talk to potential customers, do keyword research (with Ahrefs or similar), or use heat mapping tools to understand if there’s an interest in the pages you want to create.
2. Build content templates. Create a website page template that will contain all the variables of the tools you want to compare and contrast.
3. Link it to a database. In a Google Sheet, create a database with all the variables and the copy that should go into each template.
4. Upload the database to your CMS.
5. Run a quality check and do further optimization.
The benefit of programmatic SEO is that it’s a no-code, faster, and less expensive solution compared to traditional SEO where you’re creating and publishing the same pages manually.
Duplicated content happens when the copy on two pages is the same and answers the same intent. Google’s search engine algorithm penalizes this because it doesn’t know which to rank. With programmatic SEO, each page should ideally have a different search intent and shouldn’t rank for the same keyword. And if two of your pages show up for the same specific keyword on page one, you’re just taking up more real estate in the SERP (search engine ranking positions).
There’s no reason why programmatic SEO can’t have the same high quality as any other content you create. You don’t have to swap writers for AI, and you can still do SME research and include all those juicy insights. You’ll just need to spend time creating a decent database with quality content and high-quality copy (or look for content creation services).
Follow our step-by-step guide for more.
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