Operto owes much of its success and brand recognition to creating SEO-rated content that boosted the company to the top of search fields on various platforms, including LinkedIn. Flying Cat Marketing’s approach led to a significant increase in monthly revenue and contributed to our rapid growth.
Robert Hartman
Creative Director, Operto
Play in the same league as the top category players, for a fraction of their budget
Phase 01
3X SEO ACCELERATOR
To create an SEO strategy worth millions, we start by defining your
4 key levers for growth:
Autonomy and trust: we build a goal-setting and forecasting model to help you get buy-in from leadership on the
Singular Approach: we define your SEO differentiator that makes competition meaningless
Buyer Search Journey: we use qualitative customer data to define their search journey to drive topic selection
Scalable E-E-A-T strategy: we co-create a strategy to make your content algorithm-proof
We assess your website based on our holistic, in-depth Foundations, Growth, Scale framework
What is the Foundations, Growth, Scale (FGS) framework?
Marketing dollars are the most heavily scrutinized of all. We know. So our framework focuses on prioritizing tactics for the biggest impact, and showing you what you can put off or ignore.
3x SEO Accelerator
Day 30
3x Leads Blueprint
Create your SEO strategy to triple demo requests
Find the unique angle no one else has
Connect deeply with your audience
Remove all barriers to growth
Month 2-5
Build your 3% conversion pages
15% increase in website traffic
80% increase in clicks to reoptimized existing pages
Free up X hours a month for your team
Month 5-9
80% traffic increase
35% keywords in top 10
Achieve positive ROI on investment
80% traffic increase from baseline
Month 10-14
Triple demo requests
Get sitewide CR to 0.8%
50% keywords in top 10
Predictable 10% MoM growth
Month 15-18
Sustainable CAC
SEO return is 3x the investment
Consistently feed high quality leads to your sales team
Users specifically search for what your brand published on the topic
Strategic methodology:
From programmatic SEO, content asset building, to strategic link building—our strategies are custom to the client and the opportunities available to them.
Some clients want to fully outsource strategy, while others have their own strategy and just want advice and support. We adapt to that as well.
You probably have a bunch of ideas of things you could do. Our focus is helping you prioritize the right things to do.
Phase 02
Topic research
Our topic research is 100% customer-led. We build a Buyer Search Journey to identify the topics most relevant to your real buyers through:
Interviews with customers and ICPs
Online communities where your ICPs spend time
Industry event agendas
Industry webinars, YouTube channels, and podcasts
Review websites
Ensuring all keywords are relevant to your buyers (and not just a traffic-driving tactic) increases conversion rates, thus lowering CAC.
Then, we match the keyword research to the topic. At this point we do look at data like keyword difficulty (your likelihood of ranking fast) and search volume, although we prioritize intent and relevance over search volume.
Goal setting
We help you set realistic SEO OKRs based on the addressable market and your current situation.
Then, we forecast monthly KPI milestones to keep track of our progress and measure against actuals.
Phase 03
Tactical output
We’ll never propose random tactics that aren’t tied to a strategy to reach a specific outcome. That said, here are the kinds of tactical outputs
we can support you with:
Customer-led keyword research
Technical SEO (indexing issues, internal linking strategy, URL structure, rendering, sitemap auditing, and more)
Conversion rate optimization for search
Link building strategy & implementation
Structured data setup & recommendations
On-page optimization
Content strategy
Phase 04
Who is the 3x SEO Accelerator for?
Wondering if this program is right for you? We’ve helped dozens of B2B SaaS clients get high-impact results.
Our client benchmarks show that we can the SEO Accelerator outcomes if:
You’ve validated SEO as a channel and already have 4-figures in relevant non-branded monthly traffic.
Your average customer value is at least $4000.
Your sales cycle is around 30 days.
You’re able to invest at least $15k/month
Our clients love what we do
From onboarding to reporting, our processes are designed to help you grow—while making your work day easier.
“Our primary goal was to focus on content that met the needs of searchers in our primary markets. Within two quarters, we were able to drive an additional 80k visits to our website. Despite some headwinds in Q1, we saw significant gains after Q2 Flying Cat Marketing provided high-quality content that met the needs of our SEO strategy and market goals.”
Joe Baugnet.
Global SEO, ActiveCampaign
“Right from the start, the team at Flying Cat Marketing has been phenomenal. They go above and beyond in everything they do: from communication, to project management, to sourcing expert writers, to verifying preferred editing techniques and house style, to delivering ready-to-publish content… I could go on. The team is incredibly talented, flexible, and passionate about what they do. I’m so glad we chose Flying Cat, and I recommend them to any serious content team that wants to provide real value to their audience.”
Tawni Sattler.
Managing Editor, Hotjar
“Flying Cat Marketing was instrumental in scaling our content production. After quickly grasping the tone and voice of our brand, they’ve reliably delivered high-quality work tailored to our needs. Their team is easy to work with, receptive to feedback, and consistently demonstrates a drive to excel on behalf of our business. It’s been a great collaboration that we look forward to continuing, and we wholeheartedly recommend them to anyone seeking professional and results-driven content marketing services.”
“It’s a pleasure working with Flying Cat to develop thought leadership content for our blog. Their team has quickly developed a deep understanding of (and a genuine passion for, which certainly adds to writing quality) the topics we’re addressing. The content they deliver is always original and well-researched and they never fail to have things ready on time. Their communication and project management is excellent, and they are always seeking to improve; an all-around lovely, intelligent, and professional group of people to work with.”
Alice Keeling.
Content Writer, TestGorilla
“Working with Maeva, and her team at Flying Cat, has been nothing short of amazing. She is a consummate professional, who is truly an expertise in her domain. It has been so refreshing to work with a service provider who is every bit as good as they say there are… even better. Highly recommend in all regards!”
Steve Davis.
Global SEO, Operto Guest Technologies
“The Flying Cat Marketing team has a high level of service; they dive deep and are constantly in contact working side by side with us, plus they send us lots of practical tips for continuous improvements. Since starting to work in March with them we have seen an increase in users from organic search. I highly recommend working with Maeva and the Flying Cat Team!”
Nicole Bayer.
Marketing Specialist, Avantio
“Maeva is easily one of the most accomplished digital marketers I’ve had the pleasure of working with. Her collaborative approach combined with her extraordinary skills & experience means your end result is far superior to anything you could have imagined.”
Rick Gay.
VP of Revenue, Operto Guest Technologies
“Maeva has gone above and beyond. She does high quality work and is very responsive. Highly recommended.”
Tom Krones.
Founder, Host Tools
“Together, we were able to increase our yearly organic traffic by 700% at the time that I left the company. Additionally, 56% of our traffic coming into the English website was coming through the blog, which is what they were working on. It was such a smooth partnership and really felt effortless on my side.”
Molly Hocutt.
Content Manager,
“We had big content production goals—we needed to produce more, faster, and it was way too much work to manage all the freelancers. Plus, we really needed an agency who could bring consistent quality and SEO expertise to the table. The articles we produce with Flying Cat rank quickly and highly. We never have to give them feedback twice—they always take it and remember it for next time. We can really count on them to implement what we tell them. It’s saved us so much time—there is never ever any stress to get things out on time. Highly recommend.”
Benoît Yèche.
Content, SEO & Lead Gen @Livestorm
“Love Flying Cat, love Maeva and her team. Results are amazing. Service and approach 100% recommended.”
Tim Renders.
CEO, Entre Les Lignes
“Maeva, Leanka and the whole team at Flying Cat have been superb from the start. Their positivity and love for their work is what stands out the most. The perfect match for our business at the stage of growth we’re at today. I’d happily recommend them to anyone looking to kick-start their content and SEO strategy from scratch.”
Peter Kent.
Head of Marketing, Koyo Loans
“Maeva and her team have been nothing short of amazing. They’ve taken a professional and structured approach to content and setting up our fundamentals in a solid way. More importantly, she’s a call away when it comes to brainstorming ideas and adding value beyond what’s expected. I’d highly recommend Maeva as your content and growth partner. I look forward to collaborate further with Maeva and her team!”
Vignesh Anand.
CEO, Nuna
“Working with Maeva is an absolute pleasure. She is exceedingly professional in her work & aside from that she is a very nice, fun person.
As CEO of a venture-funded startup, I needed to hire someone seriously capable to kickstart our content marketing. Using a highly iterative approach, Maeva improved the market fit of our content. The results speak for themselves.”
Markus Beck.
CEO, tye GmbH
“Maeva is a great content partner. She is super responsive and has an amazing ability to quickly understand your objectives and provide agile content solutions. I highly recommend her, both in terms of quality of work and professional engagement, especially if you are from the localization industry. It is rare to find content professionals who truly “get” our world.”
Aaron Schliem.
CMO, Bureau Works
“Maeva and her team at Flying Cat Marketing have been amazing as a high-level strategic content partner. They know their stuff. We couldn’t be happier with the high-level strategy and SEO-oriented content produced for our blog!”
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