Here’s exactly what happens when you work with us:
Operto owes much of its success and brand recognition to creating SEO-rated content that boosted the company to the top of search fields on various platforms, including LinkedIn. Flying Cat Marketing’s approach led to a significant increase in monthly revenue and contributed to our rapid growth.
Phase 01
We move fast in month one. By the end of your first 30 days, you’ll have a clear strategy, a prioritized roadmap, and deliverables already in motion.
Week 1: Kickoff
We start with a kickoff call to align on goals, get access to your tools (Google Search Console, Analytics, CMS), and gather your competitor list. You’ll get a shared Slack channel and access to your project tracker the same day.
Week 2: Discovery
We audit your current SEO state and do an AI visibility audit, interview key stakeholders, and review your existing content. This is where we dig into what’s working, what’s not, and where the biggest opportunities are.
Week 3: Strategy presentation
You’ll get a full strategy presentation covering keyword and prompt opportunities, content priorities, and a 90-day roadmap. We walk through everything together so you understand not just what we’re doing, but why.
Week 4: Deliverables in motion
By the end of month one, we’ve already started executing. Briefs are written for priority content, technical quick wins are identified, and the content calendar is locked in for months two and three.
Everything has a home, and you’ll always know where to find it.
Project tracker: Every task, deadline, and deliverable lives in a shared project tracker (we use ClickUp). You’ll have view access so you can check status anytime without asking.
Slack channel: Day-to-day communication happens in a shared Slack channel. Quick questions, feedback, updates. Same business day response time.
Google Drive: All deliverables, briefs, reports, and reference documents are organized by month in a shared Drive folder. No hunting through email attachments.
Content workflow: Every piece follows the same path: Brief, Outline Review, Draft, Final Review, Published. You’ll always know where each piece is in the process.
Day 30
Create your SEO strategy to triple demo requests
Find the unique angle no one else has
Connect deeply with your audience
Remove all barriers to growth
Month 2-5
15% increase in website traffic
80% increase in clicks to reoptimized existing pages
Free up X hours a month for your team
Month 5-9
35% keywords in top 10
Achieve positive ROI on investment
80% traffic increase from baseline
Month 10-14
Get sitewide CR to 0.8%
50% keywords in top 10
Predictable 10% MoM growth
Month 15-18
SEO return is 3x the investment
Consistently feed high quality leads to your sales team
Users specifically search for what your brand published on the topic
From programmatic SEO, content asset building, to strategic link building—our strategies are custom to the client and the opportunities available to them.
Some clients want to fully outsource strategy, while others have their own strategy and just want advice and support. We adapt to that as well.
You probably have a bunch of ideas of things you could do. Our focus is helping you prioritize the right things to do.
Phase 02
How do you prioritize what to work on first?
We use a prioritization framework that scores every opportunity on three dimensions: business impact, SEO opportunity, and effort required.
Bottom-funnel first: Content that drives conversions comes before content that drives awareness. We’d rather help you rank for “[your category] software” than “what is [broad topic].” The former brings buyers. The latter brings browsers.
Quick wins before net-new: If you have a page ranking #11, we’ll optimize it before we create something from scratch. Existing pages already have authority. Unlocking that is often faster and more impactful than starting fresh.
Technical blockers first: If something is preventing Google from crawling or indexing your site properly, we fix that before creating new content. No point publishing great content if search engines can’t find it.
You’ll always have a 90-day roadmap that explains what we’re working on and why. No random tactics disconnected from outcomes.
Should we focus on quality or quantity of content?
Quality first, always. But “quality” doesn’t mean every piece needs to be a 5,000-word essay.
We match content depth to search intent. Some queries need comprehensive guides with original research, expert quotes, and detailed examples. Others need a clear, direct answer in 800 words. The right depth depends on what the searcher actually needs, not on hitting an arbitrary word count.
The real answer is this: consistent, strategic publishing beats both “one epic piece a quarter” and “churn out 20 mediocre posts a month.” Most clients publish 4-8 pieces monthly, varying in depth based on the topic and intent.
We’d rather publish 4 pieces you’re proud of than 12 that feel generic.
Phase 03
Content is the engine. Here’s how we make sure it doesn’t sound like every other agency’s output.
We invest heavily upfront so you don’t have to fix things on the back end.
Deep research before writing starts: Every piece begins with competitor analysis, SERP analysis, and a detailed brief. We study your ICP, your product positioning, and what makes your approach different. Writers know exactly what success looks like before they start.
SME interviews: We don’t just research online and repackage what competitors wrote. We talk to your product experts, sales team, and customers to surface insights that don’t exist anywhere else.
Brand Bible: We keep a running document of all your feedback, voice preferences, positioning nuances, and terminology. Feedback given once doesn’t need to be repeated across pieces.
Senior writers only: Our writers have 5+ years of experience writing for B2B SaaS. No junior generalists, no content mills, no offshore teams churning out commodity content.
Structured approval process: You review the outline before we write. You review the final draft before we publish. Two approval stages that catch misalignment early. Because of all the upfront work and the Brand Bible, it’s rare that content misses the mark.
How do you select writers for my project?
We match writers to projects based on industry experience and writing style.
Our writers are senior specialists, mostly former in-house content marketers or journalists who’ve spent years writing in specific verticals. If you’re an HR tech company, you get someone who’s written extensively about HR tech. If you need authoritative and formal, we match accordingly. If you want conversational and approachable, we have writers for that too.
Before we start, we’ll share relevant writing samples from your assigned writer so you know what to expect. If the style isn’t clicking after the first few pieces, we’ll switch writers. No drama, no extra charge.
Absolutely. Content refreshes are a core part of what we do, and they’re often more impactful than creating new content.
Our audit identifies decaying content, thin content that needs expansion, pages that should be consolidated, and quick wins where a few tweaks could jump rankings. Typical content mix is 30-50% refreshes, 50-70% new content, depending on what your site needs. Part of our retainer includes 2 hours per month of small, on-page updates, and we also can do updates of existing content (expanding up to 600 words) for half the credits of new content.
We focus on 2 types of link building:
We don’t do PBNs, link farms, or anything that could get you penalized. The links we build are the kind you’d be happy to show your CEO. Most of our clients are building 4-12 links per month with us. We also do local link building for international SEO.
Phase 04
SEO is evolving fast. Here’s how we’re adapting and how we can support you through the changes.
Our writers use AI as a tool, not a replacement. Think of it like spell-check or a thesaurus: helpful for efficiency, but not doing the actual thinking.
AI assists with research synthesis, outline generation, and first-draft brainstorming. Humans do all the strategic thinking, SME interviews, editing, fact-checking, and voice/tone work. Every piece is reviewed by a senior editor before you see it.
We don’t publish anything that reads like AI wrote it. That defeats the entire purpose.
We’ve worked with clients who have their own AI content workflows, and we know how to support them.
What we bring: enhanced briefing designed for AI workflows. We provide extra research, more detailed outlines, and the strategic direction that makes AI output actually useful. The brief becomes the control layer that keeps AI-generated content aligned with your positioning, ICP, and brand voice.
If you’ve already built a content production system with AI tools, we can slot into it at the strategy and research layer. You handle the generation and production. We handle the thinking that makes it work.
How do you stay current with SEO changes?
This is literally our full-time job. You don’t have to keep up with every Google update and algorithm change. That’s what you’re paying for.
I follow Google’s official channels, SEO Twitter/X, industry newsletters, and private communities where senior SEOs share what’s actually working. I run experiments across client sites (with permission) to test what works versus what’s just theory. And I’m plugged into networks of other senior SEOs who share learnings constantly.
When something changes that affects your strategy, we proactively tell you what it means.
Shared Slack channel: This is where most communication happens. Questions, updates, quick feedback, sharing wins. You’ll get same business day responses.
Monthly strategy call: One hour each month to review performance, discuss priorities, and make decisions together. Not a status update, a working session.
Optional weekly check-ins: If you want more frequent touchpoints, especially early in the engagement, we can add short weekly calls.
Async by default: We don’t need meetings for everything. Loom videos and docs work great for explaining complex topics without scheduling hassle.
From onboarding to reporting, our processes are designed to help you grow—while making your work day easier.
“Our primary goal was to focus on content that met the needs of searchers in our primary markets. Within two quarters, we were able to drive an additional 80k visits to our website. Despite some headwinds in Q1, we saw significant gains after Q2 Flying Cat Marketing provided high-quality content that met the needs of our SEO strategy and market goals.”
Joe Baugnet. Global SEO, ActiveCampaign
“Right from the start, the team at Flying Cat Marketing has been phenomenal. They go above and beyond in everything they do: from communication, to project management, to sourcing expert writers, to verifying preferred editing techniques and house style, to delivering ready-to-publish content… I could go on. The team is incredibly talented, flexible, and passionate about what they do. I’m so glad we chose Flying Cat, and I recommend them to any serious content team that wants to provide real value to their audience.”
Tawni Sattler. Managing Editor, Hotjar
“Flying Cat Marketing was instrumental in scaling our content production. After quickly grasping the tone and voice of our brand, they’ve reliably delivered high-quality work tailored to our needs. Their team is easy to work with, receptive to feedback, and consistently demonstrates a drive to excel on behalf of our business. It’s been a great collaboration that we look forward to continuing, and we wholeheartedly recommend them to anyone seeking professional and results-driven content marketing services.”
Anne-Marie Heger. Content Marketing Manager, Leapsome
“It’s a pleasure working with Flying Cat to develop thought leadership content for our blog. Their team has quickly developed a deep understanding of (and a genuine passion for, which certainly adds to writing quality) the topics we’re addressing. The content they deliver is always original and well-researched and they never fail to have things ready on time. Their communication and project management is excellent, and they are always seeking to improve; an all-around lovely, intelligent, and professional group of people to work with.”
Alice Keeling. Content Writer, TestGorilla
“Working with Maeva, and her team at Flying Cat, has been nothing short of amazing. She is a consummate professional, who is truly an expertise in her domain. It has been so refreshing to work with a service provider who is every bit as good as they say there are… even better. Highly recommend in all regards!”
Steve Davis. Global SEO, Operto Guest Technologies
“The Flying Cat Marketing team has a high level of service; they dive deep and are constantly in contact working side by side with us, plus they send us lots of practical tips for continuous improvements. Since starting to work in March with them we have seen an increase in users from organic search. I highly recommend working with Maeva and the Flying Cat Team!”
Nicole Bayer. Marketing Specialist, Avantio
“Maeva is easily one of the most accomplished digital marketers I’ve had the pleasure of working with. Her collaborative approach combined with her extraordinary skills & experience means your end result is far superior to anything you could have imagined.”
Rick Gay. VP of Revenue, Operto Guest Technologies
“Maeva has gone above and beyond. She does high quality work and is very responsive. Highly recommended.”
Tom Krones. Founder, Host Tools
“Together, we were able to increase our yearly organic traffic by 700% at the time that I left the company. Additionally, 56% of our traffic coming into the English website was coming through the blog, which is what they were working on. It was such a smooth partnership and really felt effortless on my side.”
Molly Hocutt. Content Manager,
“We had big content production goals—we needed to produce more, faster, and it was way too much work to manage all the freelancers. Plus, we really needed an agency who could bring consistent quality and SEO expertise to the table. The articles we produce with Flying Cat rank quickly and highly. We never have to give them feedback twice—they always take it and remember it for next time. We can really count on them to implement what we tell them. It’s saved us so much time—there is never ever any stress to get things out on time. Highly recommend.”
Benoît Yèche. Content, SEO & Lead Gen @Livestorm
“Love Flying Cat, love Maeva and her team. Results are amazing. Service and approach 100% recommended.”
Tim Renders. CEO, Entre Les Lignes
“Maeva, Leanka and the whole team at Flying Cat have been superb from the start. Their positivity and love for their work is what stands out the most. The perfect match for our business at the stage of growth we’re at today. I’d happily recommend them to anyone looking to kick-start their content and SEO strategy from scratch.”
Peter Kent. Head of Marketing, Koyo Loans
“Maeva and her team have been nothing short of amazing. They’ve taken a professional and structured approach to content and setting up our fundamentals in a solid way. More importantly, she’s a call away when it comes to brainstorming ideas and adding value beyond what’s expected. I’d highly recommend Maeva as your content and growth partner. I look forward to collaborate further with Maeva and her team!”
Vignesh Anand. CEO, Nuna
“Working with Maeva is an absolute pleasure. She is exceedingly professional in her work & aside from that she is a very nice, fun person. As CEO of a venture-funded startup, I needed to hire someone seriously capable to kickstart our content marketing. Using a highly iterative approach, Maeva improved the market fit of our content. The results speak for themselves.”
Markus Beck. CEO, tye GmbH
“Maeva is a great content partner. She is super responsive and has an amazing ability to quickly understand your objectives and provide agile content solutions. I highly recommend her, both in terms of quality of work and professional engagement, especially if you are from the localization industry. It is rare to find content professionals who truly “get” our world.”
Aaron Schliem. CMO, Bureau Works
“Maeva and her team at Flying Cat Marketing have been amazing as a high-level strategic content partner. They know their stuff. We couldn’t be happier with the high-level strategy and SEO-oriented content produced for our blog!”
Lucas Helaouet. Head of Marketing, Spitche
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