Strategic methodology:
From programmatic SEO, content asset building, to strategic link building—our strategies are custom to the client and the opportunities available to them.
Some clients want to fully outsource strategy, while others have their own strategy and just want advice and support. We adapt to that as well.
You probably have a bunch of ideas of things you could do. Our focus is helping you prioritize the right things to do.
Phase 02
Topic research
Our topic research is 100% customer-led. We build a Buyer Search Journey to identify the topics most relevant to your real buyers through:
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Interviews with customers and ICPs
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Online communities where your ICPs spend time
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Industry event agendas
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Industry webinars, YouTube channels, and podcasts
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Review websites
Ensuring all keywords are relevant to your buyers (and not just a traffic-driving tactic) increases conversion rates, thus lowering CAC.
Then, we match the keyword research to the topic. At this point we do look at data like keyword difficulty (your likelihood of ranking fast) and search volume, although we prioritize intent and relevance over search volume.
Goal setting
We help you set realistic SEO OKRs based on the addressable market and your current situation.
Then, we forecast monthly KPI milestones to keep track of our progress and measure against actuals.