“On rentalscaleup.com, what’s been very interesting over the last month, we’ve been covering Vrbo’s rebranding and then they went on the attack mode! The company is like 25 years old. I mean, Airbnb is what..10 years old?”
Hello hello everyone! We’re back with an all-new episode of the FCM interview series and joining us this week is Thibault Masson, the founder of Rental Scale-Up and also an expert analyst in the vacation rental industry.
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A little bit more about Rental Scale-Up: it’s an online platform that shares best practices to help owners and managers of short-term rental businesses grow their revenues through articles, online conferences, reports, and more.
In this interview, we get into the details of the recent changes and updates in the vacation-rental market, in particular Vrbo’s rebranding and Airbnb’s approach towards property managers.
Through this episode, you can find out facts, news, and also key takeaways from industry giants like Vrbo and Airbnb. Find out what’s being implemented at these organizations from somebody who has been on the front lines for some of their rebranding efforts.
In this episode we talk about:
- Thibault elaborating on Vrbo, a short-term rental platform
- Insights on the Vrbo’s journey and its rebranding
- Strategies used by companies in the vacation rental business
- Vrbo balancing between existing hosts and potential ones
- Airbnb’s strategies for boosting ambassador programs
Timestamps
00:07 – Introduction to Thibault Masson
01:09 – What’s going on with Vrbo?
07:46 – Branding towards the hosts
11:05 – Vrbo’s ‘Fast-Start program’
12:14 – How do hosts at Vrbo earn twice as much as Airbnb?
13:43 – Lessons for new entrants in the industry
18:47 – Experience + Rebranding = ?
22:40 – Airbnb’s ambassador program
You can connect with Thibault Masson on LinkedIn. You can also subscribe to the Rental Scale-up’s weekly newsletter here.
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