In today’s episode I chat with Tanya Hayles, award-winning events producer, freelancer writer, speaker and founder of Black Moms Connection, a Facebook group with over 15k members. She started the BMC in 2015 as a meetup group for local black moms and by the end of 2016 she incorporated as a non-profit, providing resources to empower black moms.
If you’re interested in growing your own Facebook group, or managing one of this size then you’ll find some incredible insights from this episode. If you’re going to create an online space it’s really important that you set yourself up for success from the start, creating a culture where everyone shares the same vision. It’s essential that you adopt systems to manage and moderate your groups to support its growth if you want to leverage your group to grow your own business.
In this episode we talk about:
- The importance of moderation
- Systems to manage your groups effectively
- How to leverage Facebook groups to grow your business
- Key takeaways after years of running at 15k+ group
Timestamps
1:20 – About Tanya Hayles
3:25 – Engagement begets engagement
5:20 – The importance of having an admin team
5:53 – Moderation of Facebook groups
9:41 – Systems for managing Facebook groups
12:56 – Protocols for posting content as the group founder
15:30 – Tracking Facebook group metrics
19:34 – Leveraging Facebook Groups to grow your business
21:15 – Get an email collection tool
22:00 – Facebook Groups is what is keeping Facebook alive
25:29 – Creating a group culture
27:35 – Key takeaways from running a large Facebook group
30:23 – Competition isn’t as big of a deal as your think
31:00 – What is coming down the Facebook Group pipeline?
If you’re a black mom, check out the Black Moms Connection on Facebook and Instagram.
You can also connect with Tanya Hayles on Twitter or LinkedIn.
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