His last name was difficult to pronounce, but it was extremely easy to have a valuable conversation with marketing and growth expert, Vukasin Vukosavljevic.
During this interview, we chatted about which marketing interventions can lead your company to grow organically. Vuk shared insights based on his experience in his previous role as Head of Growth at Lemlist, where his initiatives leveraging the Lemlist community led the company to cross $10M in annual recurring revenue (ARR).
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This week’s Flying Cat Marketing Podcast highlights the importance of
- Building a community at the very beginning
- Creating marketing activities for each stage of the funnel
- Repurposing content natively for each platform and adapting pieces to each channel
In this episode, we first talked about differentiating marketing activities through the different stages of the funnel and overlapping content between the bottom and middle parts of the funnel. Some of those activities can include cold outreach, blog post creation, webinars, and templates.
Then, Vuk shared some actionable tasks a content marketer can address to capture prospects and get them into the top part of the funnel. Repurposing content, creating an online community, and building employees’ personal brands on LinkedIn are some of those efforts.
We realized it was easy to overlap initiatives at different funnel stages. But, as Vuk explained, “how you label it is less important than how it performs.”
Get caught up with this and more in the full episode!
In this episode:
- Meet Vuk and his work at Lemlist
- The Lemlist’s organic growth strategy
- How they started creating webinars and leveraging the community at the BoFu
- How content plays a huge part of in-app initiatives
- Content is king. How value beats highly produced content
- The way you distribute content can make the same information address BoFu or MoFu
- How repurposing content natively and building personal brands can attract leads at the ToFu
- The process of adapting content to different channels
About the guest
Vuk is a marketer who’s passionate about brand building and growing businesses. He’s been in the marketing industry for over seven years and has driven companies like Lemlist to gain over $10 M in ARR organically. He’s currently the VP of Marketing at Skillful Communications, a company that builds B2B and B2C products for people in the human resources industry.
Timestamps
- (01:05) Meet Vuk and his work at Lemlist
- (3:17) The Lemlist’s organic growth strategy
- (4:42) How they started creating webinars and leveraging the community at the BoFu
- (8:54) How content plays a huge part of in-app initiatives
- (11:20) Content is king. How value beats highly produced content
- (12:25) The way you distribute content can make the same information address BoFu or MoFu
- (16:23) How repurposing content natively and building personal brands can attract leads at the ToFu
- (19:49) The process of adapting content to different channels
