“Everyone internally talks about what we do differently, and that translates to how they communicate their values externally. Anytime there’s disarray inside the house, you can always feel it outside the house.”
Welcome to another episode of The SEO Growth Podcast! This time, we chat with Aaron Janmohamed, VP of Marketing at BoostUp AI, about the transformative potential of a strategic narrative.
Aaron shares insights into the process of reviewing and revamping BoostUp AI’s strategic narrative, emphasizing the importance of aligning messaging with the target audience’s needs and creating internal alignment. He highlights the significance of customer interviews in shaping the narrative and discusses the role of the CEO in driving its adoption across the company. The episode provides valuable lessons for marketers and business leaders seeking to enhance their strategic narrative and effectively communicate their value proposition. Tune in to gain insights into aligning messaging with audience needs, fostering internal alignment, and effectively communicating value propositions.
In this episode, we talk about:
- Strategic narrative
- Marketing strategy
- Organizational success
Timestamps:
[00:00:00] Discussing Strategy Development and Proper Marketing with BoostUp AI’s Marketing Manager, Aaron Janmohamed
[00:00:53] BoostUp AI’s strategic narrative review
[00:03:02] Aligning marketing through a strategic narrative
[00:06:56] Creating a strategic narrative from ICP conversations
[00:10:46] Making adjustments to the engineering roadmap through customer feedback
[00:12:33] Revamping business narrative and strategy
[00:17:17] Mastering strategic narrative development
[00:22:29] Building a marketing narrative
[00:24:45] Strategic narrative review: Principles and guidelines
[00:27:29] Wrap Up
About Aaron Janmohamed
Aaron is a seasoned marketing leader who left behind a successful career in enterprise sales to become a driving force in the tech startup world. With expertise in building high-performing teams, crafting strategic narratives, and creating desirable brands, Aaron excels in helping Series B and C startups reach new heights. His extensive experience in digital demand, product marketing, content strategy, brand development, and more, combined with his 10+ years in sales, making him a versatile and impactful marketer. Beyond his professional pursuits, Aaron is also a skilled writer, podcaster, and avid skier. Connect with Aaron on LinkedIn.
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