Damian Sheridan joins me on today’s episode. He’s the director of The Book Direct Show, an event for property managers who want to learn how to generate more direct bookings. He’s also an SEO consultant for short-term rental and property management companies and has nearly two decades of experience in the industry.
In the short-term rental industry, business owners know that SEO is something they need to do but don’t know how to do it. It’s a long, ongoing process involving optimizing content, recycling it, link-building, and data-driven decision-making.
In today’s chat, we talk about setting achievable goals with SEO, how to approach your content depending on those goals, and what a healthy approach to content-driven SEO looks like.
In this episode we talk about:
- What “good SEO results” actually look like
- The best type of content to start with (BOFU!)
- Vacation rentals and email marketing
Timestamps
0:50 – An intro to Damian Sheridan
3:30 – The SEO process in the short-term rental industry
5:05 – Content quality vs content quantity
6:45 – What’s the definition of “good SEO results” with content?
9:03 – Email marketing in the short-term rental industry and where people go wrong
10:40 – How to balance SEO between TOFU, MOFU and BOFU content
14:00 – Diversifying from OTAs in the short-term rental industry
17:37 – How Damian gets experts to speak at The Book Direct Show
Connect with Damian Sheridan on LinkedIn or find him at seoconnect.co.uk.