How to Get Everyone In Your Team Involved In Customer Persona Development
A chat with MJ Peters, VP of Marketing from Firetrace, about how she gets her whole team involved in developing and maintaining the customer avatar.
Podcast
In the Flying Cat Marketing podcast, we record unscripted conversations with leaders in marketing, sales, revenue and hospitality weekly. Find all the episodes below:
Breaking Down SaaS Sales Funnels With Jake Stainer
A chat with Jake Stainer, founder of Outreach Humans, about looking at how other SaaS companies build funnels and how to adapt it to your brand’s maturity.
The Hostfully Founder Story: From A Free Product to a Powerful SaaS
A chat with Margot Schmorak, CEO of Hostfully, about their pivots and how they used customer listening to help them grow.
How Lemlist Created a Bootstrapped Linkbuilding Machine
We learn from the linkbuilding and content machines at lemlist how they manage to linkbuild like crazy with a bootstrapped budget.
Keeping Your Remote Team Healthy and Motivated: A Chat with Sanctus
Moving remote effecitvely means you have to pay closer attention to your team’s mental health. Here’s how to create a positive mental health environment for your team in isolation.
How Typeform’s Branding Experiments Guided Its Product and Content Strategy
A chat with Alex Antolino, Creative Director of Typeform, reveals the story of how their brand evolution guided their content and product strategy.