Google Search Console Keyword Mining & B2C e-commerce with Marcos Sabino

Keyword mining & B2C e-commerce
by Maeva Cifuentes Maeva Cifuentes - September 20, 2022

Hi there and welcome back to the Flying Cat interview series!

In this episode, we get the lowdown on the differences between B2B and B2C SEO from Marcos Sabino who heads up the SEO team at TravelPerk, a B2B business travel software.

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Originally from Portugal, Marcos recently transitioned from B2C e-commerce at Myprotein, a sports nutrition brand based in the UK, to B2B SaaS at TravelPerk in Barcelona. He explains how, while the basic principles of B2C and B2B SEO are similar, he’s encountered big differences in terms of stakeholder involvement, keyword search volumes, and the number of websites he has to manage at a B2B SaaS company vs B2C e-commerce.

He also outlines the practical implications of those differences when it comes to creating an SEO culture, managing stakeholders and expectations, doing keyword research, optimizing content, and getting results.

And as if that wasn’t enough, Marcos also gives us his take on keyword mining and why Google Search Console wins over third-party SEO tools any day when it comes to evaluating demand for “zero volume” keywords. He signs off with some insights into how TravelPerk ranks for localized searches and deals with the challenges of researching keywords and creating content in languages other than English.

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In this episode:

Marcos Sabino

Head of SEO at TravelPerk

I’m originally from Portugal and have spent the last 7 years in the United Kingdom where I headed up the SEO team for Myprotein, an international sports nutrition brand.

 I’ve been in SEO for over 10 years now, all the time working in-house for an e-commerce environment.

In January this year I started working at TravelPerk, which is also my first experience doing B2B SEO.

We created a guide to interviewing customers for content that resonates with them

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Transcript

[00:00:00] Maeva: Hello. Hello. And welcome back to another episode of the Flying Cat interview series. Today, I have Marco Sabino who heads up SEO at TravelPerk, a B2B business travel software. He is originally from Portugal, spent the last seven years in the UK where he headed up the SEO team for Myprotein and international sports nutrition brand.

[00:00:28] Maeva: He’s been an SEO for over 10 years, always working in-house for e-commerce companies in January. He started working at TravelPerk, which is his first experience doing B2B SEO. And today we’re going to be talking about SEO and the differences between B2C and B2B and a ways to keyword mine. Hey Marcos, how’s it going?

[00:00:51] Marcos: Hey hey I’m good. Good. Thank you. Thanks for the invitation. It’s really good to being able to be talking to you.

[00:00:59] Maeva: [00:01:00] Yeah, absolutely. I’m really excited to talk to you today. I’ve been seeing you online and also been following TravelPerk’s growth, and I love the SEO that they’re doing over there. So I’m really excited to get behind the scenes and see what’s going on.

[00:01:13] Maeva: So you went from e-commerce to B2B tech. Can you walk me through your background, your story there and how that happened.

[00:01:23] Marcos: Yeah, sure. So like you said, I’m originally from Portugal and I worked for about four years at this sports nutrition company based in Portugal. But they also have an European reach.

[00:01:33] Marcos: So yeah, it was a startup, when I joined and I was kinda doing like a Jack of all trades job. So looking after social media, content, I was blogging as well. And that’s where my contact with SEO came because I wanted my blog posts to be available in top positions in Google.

[00:01:52] Marcos: So that’s how I started my sort of career in SEO. And then I got a job offer to join this company, [00:02:00] Myprotein in the UK. So spent my last seven years in Manchester. So overall yeah, most of my experience in SEO has been in e-commerce and then, yeah, like you said the beginning of the year moved to Barcelona joined TravelPerk which, for people who don’t know is a company that’s provides software for managing business travel.

[00:02:19] Marcos: So everything from your booking flights, accommodation car rental, et cetera, to invoicing and everything in between. And yeah, it’s more of a, it’s a B2B environment. I’m liking the experience I’m enjoying. It obviously has different challenges, different problems to solve which is, gratifying.

[00:02:38] Marcos: Cause you get to learn a bit more.

[00:02:41] Maeva: Yeah, I can imagine that it’s very different. I’ve always been in B2B. But I have dabbled a little bit with B2C and while the SEO principles at the end of the day are the same. There’s a lot of different ways to approach it. So before we get into the B2B part,[00:03:00] tell me about how SEO works in e-commerce and how you scaled it at your last company.

[00:03:05] Marcos: So the company, so currently has like over 40 websites. I lost count when I was there. But when I joined only had five international websites and, I was hired to head up the team. So I built the team from the ground up It’s more, everything is bigger in e-commerce, whether that’s people I’m talking usually generally.

[00:03:26] Marcos: So whether that’s people, stakeholders, even search volumes and the number of indexable pages you have in e-com versus a B2B is generally bigger. So yeah, you have to, you have to learn how to grow teams. Stakeholder management becomes really important because you have really, a lot of people asking stuff about performance, how are we going to grow, et cetera? You also have to do a lot more training, so that’s something that’s a big difference to my experience in B2B, because in e-commerce so at least my experience, so you have a huge number of [00:04:00] websites.

[00:04:00] Marcos: You have trading managers, country managers, external writers that are all managing their own sites. That means there are a lot of people, we have access to the site. So that means the propensity for making mistakes or making things to decide they’re not really great for SEO and advisable is also greater.

[00:04:20] Marcos: So you have a lot more of this training and you have to be monitoring and you need to be educating people on best practices. And, please check with me before changing this on the side type of thing. Yeah, so I would say it’s, that is a lot of stakeholder monitoring. And because there’s a lot of cooks in the kitchen you have to also provide a lot of constant training and any education on SEO best practice.

[00:04:43] Maeva: That’s actually something that I’ve also experienced in B2B. And I never thought about it verbally or never explained it in the way that you just did. When you first said stakeholder management, I was curious about what you meant.

[00:04:54] Maeva: You explained it very well. So you’re saying that there’s a lot of people who are actually managing the websites and they’re going to go ahead and publish some pages saying we need these pages and you’re like, wait, no, don’t do it like that.

[00:05:06] Marcos: Exactly, once a year I spent seven years there, but once a year I would have to, just review everything and all the pages on the site.

[00:05:13] Marcos: And then I would find out, there was some these wild, these wild country manager for this specific country who had run like 10 offers per week on separate pages, and then at the end of the year, you can imagine the number of pages that are not really doing it a lot. They were these ones for one email campaign and never again touched.

[00:05:32] Marcos: So that kind of thing that you encountered a lot.

[00:05:36] Maeva: From your experience in working in e-commerce in B2C.

[00:05:42] Maeva: How are the challenges different from what you’re doing in B2B tech?

[00:05:48] Marcos: Yeah. So as I said before I feel like everything in e-commerce is bigger regardless of what we’re talking about. So one thing that’s it’s really different. So like I said there’s [00:06:00] more people you have to “control” -and not a good word -monitor. Let’s say that a lot of more people they have to monitor. And if you look at the also things like automation at least this is my experience because previously in e-commerce it was a big company with lots of people. The company has I don’t know the exact count now, but we’re talking about a company over 10,000 employers overall, not just the brand that was, I was working for at TravelPerk I think we are 500. We may be maybe more now. So yeah, in terms of scale, things are different and automation, there was a lot of automation in e-commerce because yeah, I you can’t really change, know if you’re doing like a internal redirect cleanup or something like that.

[00:06:40] Marcos: You can’t really do that across 40 websites manually. And so you have to rely a lot on automation and in implementing things that will make your life easier. I’m not saying that you don’t need automation for SaaS companies, that’s not what I’m saying, but it’s probably one area that you feel a bit of difference.

[00:06:57] Marcos: So now it’s, there’s [00:07:00] fewer people that have access to the site. And so it’s easier to control and don’t lose track of what’s happening on the site. It’s also fewer people that you have to educate on SEO best practices, which makes it a lot easier to make sure that everything that happens on the site actually goes by me first.

[00:07:18] Marcos: There’s no really big surprises there, I don’t encounter things, so I don’t know where this has come from. So in that sense, it’s a bit, for me, it’s a bit easier to actually do all the management of things. People know. Your marketing team already knows that. Okay. If we are making a change to anything on the side, if you’re gonna to publish new stuff, remove stuff, let’s get the SEO guy in the room as well, because he’ll be happy about it.

[00:07:41] Marcos: So yeah, in that sense it’s easier in terms of control and monitoring. Another big difference is the, so the search volumes as well. So the the, yeah, just the demand for your MVP keywords is a lot different. So when I was in e-commerce, we sold sports supplements, and there’s [00:08:00] a wide array of sports supplements.

[00:08:03] Marcos: In the U S the, and if you think about the flagship category of protein supplements, the demand, the search volumes are like over a hundred thousand searches per month, which is huge. So you can imagine everything around protein supplements, every the why the what’s, the how questions will also have a significance and such.

[00:08:23] Marcos: When you are at the SaaS environment. And again, I’m talking about my personal experience, typically the search volumes are a lot lower. Your core keywords your bigger, biggest money keywords, might have, might be in the region of thousands as opposed to hundreds of thousands, which also means that everything else, all the long tail keywords, all the questions you want to answer about the different areas of the products will also have smaller such volumes, which, bring us to a few differences and a few challenges that I didn’t personally experience in e-commerce. You encounter a lot more of the zero search volume keywords, for example, which wasn’t really something I had [00:09:00] to worry a lot before But I find it like here in a B2B tech, I do tend to find those a bit more.

[00:09:07] Marcos: Also the keyword volumes are a bit off and a lot of the times what the SEO tools do, they massively underestimate the real demand there is for for some keywords. So that’s, those are a couple of real challenges. And then I’m talking about, I’m thinking about English speaking markets, so English keywords.

[00:09:27] Marcos: So if it’s hard to get information on keywords, search volumes on keywords for the English language, you can only imagine how it’s if you move over to non-English markets. And so at TravelPerk we work with Germany, France, and Spain. And those are quite big languages worldwide.

[00:09:45] Marcos: I can only imagine what will be like, if you start moving to, smaller languages or languages that are spoken by fewer amount of people I think that will also exacerbate the problem. These are typically the biggest differences that I’ve seen in the field..

[00:10:02] Maeva: [00:10:00] So you mentioned that the challenge is that the search volume is lower, but that’s, that’s going to be normal in B2B.

[00:10:09] Maeva: Is it challenging because you want to see a lot more traffic. You want to get it to higher numbers or because it’s another form of stakeholder management where you’re saying, okay, B2B, we’re not going to hit these kind of numbers, but obviously the value of the purchase is going to be more. What part of that makes it more challenging?

[00:10:31] Marcos: Yeah, I think for me, it was a change in the mindsets because obviously coming from e-commerce with lots of categories I was used to, myprotein, I don’t know the exact numbers now, but the kind of organic traffic we’re getting to the sites overall, when it was over 1 million organic sessions, obviously you don’t get those volumes in, in SaaS companies so to me, it was a matter of changing that, the ship, that mindset. And obviously when, you could do something in e-commerce and you’d get an increase of [00:11:00] 20,000 organic sessions per month, but in the overall, in the grand scheme of things, yeah, it’s barely noticeable.

[00:11:07] Marcos: But if you increase your sessions by 20,000 and in SaaS environment, that’s quite a lot. So to me, it was just the mindset changing that mindset. But obviously, like you said, yeah the keywords will be potentially more specific. They will be more tied into, to the product and to the stuff you sell.

[00:11:28] Maeva: When you joined TravelPerk in January, did you guys already have a pretty strong SEO culture? Did you have to do a lot of education to the stakeholders there?

[00:11:38] Marcos: So they had been doing some SEO, mostly on the content side of things. So they had been publishing some guides, some blog articles.

[00:11:47] Marcos: There wasn’t like a strong thought process in terms of SEO let’s follow an SEO first approach. As far as I know there wasn’t anyone like doing keyword research, looking at volumes or they were doing, but in [00:12:00] a, like a basic state, not really doing like some sort of competitive analysis or keyword mining and such council line, anything like that.

[00:12:07] Marcos: But there was already a mindset that SEO was important. And, the figures also show that SEO is important because it’s the channel that drives the most amount of traffic. think what I, the kind of training and education I had to do was more about implementing certain processes.

[00:12:23] Marcos: The different teams, now there’s a guy who is like a control freak and he wants to know everything that goes on the site and he wants to be able to get feedback before we put things live on site. So it was more about that and then explaining why know why is it important that the images have a, a certain size certain dimension?

[00:12:43] Marcos: Why is important that, when we’re building a page, we actually need to think about how this will be fit into the website structure and, do we put it in that section with et cetera? So it’s more about these sort of different things that I have to implement.

[00:13:00] Maeva:  [00:13:00] And you also talked about zero search volume keywords. I’m curious about what’s your take on those?

[00:13:07] Marcos: Yeah. Yeah. It’s a very interesting topic. And one that I’ve been seeing, brought up a lot more on LinkedIn by several SEO professionals, including yourself. And yeah, I’d never had, I never worried about zero search volume keywords before, to be honest, because there was such a vast amount of keywords for me to worry about that have actual volumes that I didn’t need to worry about that. But here because obviously we’re talking about a smaller volume pool. I encountered those a lot more and it’s very frequent, very common to look at the search console, look at the keywords that are driving traffic to the site or keywords that we have lots of impressions for but no clicks. And then when I plop those in any SEO tool,SEM rush, such metrics. You don’t really find volumes associated with those keywords and a that’s what you get or [00:14:00] even a around zero. And it’s interesting to see because sometimes the difference is the real difference, the real volume available, based on what we see from search console, it’s really significant.

[00:14:10] Marcos: You might be talking about keywords that’s according to SEO tools, third party SEO tools have no demand, but then you look at what you’re actually getting through search console, 400, 500 a thousand. It’s really interesting. And yeah, that’s something that I’ve found here.

[00:14:26] Maeva: Yeah. So you did mention, now we’re going to go into that Google search console, mining. What is that about? How do you do that?

[00:14:32] Marcos: Search console is or should be any SEO’s best friend always say and what I’ve found is that’s even more true if you’re working in B2B SaaS because you have to rely a lot there’s a lot of information that you have on search console that is not available on your third party SEO tools.

[00:14:49] Marcos: Yeah, so some of the things that I like to do is I think first of all, you always need to, if you’re joining a new company, you need to get a good understanding of the product that you have. [00:15:00] That means, talking to product marketing people and that look after the different areas of the product.

[00:15:06] Marcos: So you can understand what the platform does the different specificities about the product, because even though, the product is one thing, but inside your product, you you tackle different problems, very different specific problems. So you need to understand what the main themes are and how do we, in what way do we help Customers, Users and then, take down notes and then you start forming your, your clusters, your topic clusters, this type of stuff that you will then will need to do some digging about.

[00:15:35] Marcos: Get PPC, PPC data. Very first thing I do any company to help understand what your money keywords are, keywords that you really want to focus on. Typically any company will already be running ads, so should be able to get that information. And then from there, once you have the understanding yeah, you do your traditional keyword research and then more specifically on search console, some of the things I did was. [00:16:00] Actually an interesting story. When I was interviewing for TravelPerk obviously you go and check what’s the Search visibility, like what kind of keywords you ranking for? And when I actually got access to TravelPerk Search Console I was like baffled because the amount of traffic, the estimated traffic that I was getting from SEO tools was like three times, three or four times smaller than what the action was, and that kind of immediately draw the attention to the differences in such volumes. So yeah, I was able to get a better understanding what the real volume of keywords available. One thing that I like to do is to check for keywords that have higher impressions, a high number of impressions in search console, but then have virtually no clicks.

[00:16:50] Marcos: So we know that in order for such console to register an impression, our result needs to appear on the first page. So we know that we have [00:17:00] content that is good enough to appear on Google’s first page, but it might be lingering around position 7, 8, 10. Which means, which can mean that, okay, we can have content servicing these query. It’s close enough to the intent, but it’s not quite spot on the intent. Yeah. So it might be a matter of, okay. We actually now need to. Okay. Do is this content good enough for me to just add what’s missing? Or do I need a new piece? A lot of the times these very long tail keywords these cures that have zero search volume in SEO tools, but then you look at search console there’s actually the man for it. They don’t really warrant full piece full article because most of the times they are about the very specific problem. So maybe it will work if you just add that information to the existing guy that is ranking on the existing blog posts. And that’s something I’ve seen a considerably amount of success with literally sometimes it’s just you have the paragraph or a couple of paragraphs on, on, on that thing and [00:18:00] that, that ranking page goes up in the rankings. Because yeah, it was just that bit of information that was missing. And then. Other times it might mean that. Okay. The continent’s close enough, but not spot on the intent. And in which case you do need to polish a new article. But those are things that I’ve seen I’ve seen a big amount of success from doing that. It’s really a gold mine of information that you have in such console and yeah, it allows you to, find these opportunities that elsewhere you wouldn’t be able to find them. If I didn’t have search console and if I only relied on tools like SEMrush or symmetry, what would be a lot of content, middle, bottom of the funnel, content, high intent that you’d be missing out on.

[00:18:44] Marcos: I think it’s absolutely important to To look at search console relevant in in a frequent way. One thing that I also like to do and I would advise, I don’t like to work on the search console platform like directly. It’s very clunky. [00:19:00] I prefer to use data studio. So this is something I would advise to any SEO, professional just block, create your different tables and charts and whatnot on data studio.

[00:19:11] Marcos: One thing that I, a couple of charts that I have is the keyword table, and then you can set it to. Okay. In a week on week, month, whatever. So you can spot trends. So whenever you publish something and then you want to be monitoring if you see a keyword you can do this either keywords or landing pages, but if you spot one of those keywords, the landing page is going up in number impressions by, Great number percent, okay you then want to have a look and see, okay what’s actually driving this. So impressions are going massively up, but your clicks aren’t anywhere near your click through rate, the numbers positions are virtually the same, so that’s something going on here and then you can go there and understand okay as Google, suddenly start to the ranking us for some new queries. that [00:20:00] we are, we talk about that, but not quite. So that’s a good opportunity to spot up and coming keywords or URLs, something that I always like to do. I think it can be useful also after a Google update or whenever there’s a major update announced by Google, if you see a drop you can also understand what keywords have dropped. That’s another difference to the area where I was working. I don’t feel like the Google updates have a major impact in organic rankings in, in, in tech. Before I was working in what Google calls your money, your life pages.

[00:20:33] Marcos: Cause it was about health and nutrition. And so things that can really impact your wellbeing. So it was more sensitive to these updates especially medic that was a big one grit and experience, which we can chat some other time where the website got like. The traffic got wiped, like 60% but then we got it back and it is it has happy ending. But yeah some other time maybe. But as I was saying , it’s I think the, those charts that you can build in such in a data [00:21:00] studio can give you more information about whenever you have drops, for example, or even when you improve why not?

[00:21:07] Maeva: This is so interesting. And I was curious about how frequently what’s your system for going through Google search console and saying, okay, I’m going to be updating these pages every month, every quarter. Do you have a system?

[00:21:24] Marcos: I don’t have a set systems. I’m not going to, I tell you. Yeah. It’s every X months. Cause that’s just the one of the things we do in SEO that we don’t have to worry about link-building and technical SEO and implementing new stuff on the side. So I don’t really have a set like a set timeframe to do that.

[00:21:44] Marcos: Obviously when I joined TravelPerk that’s all I did a very extensive research to try and understand, okay, what, where the opportunities are. And then we just do it like a. Every, maybe every quarter might not exactly be every quarter or so. We then look, start [00:22:00] looking at, you can start getting this traffic, you start getting leads, being generated by this this amount of traffic, MQL is SQLs and whatnot.

[00:22:08] Marcos: And then you want to optimize the content that is driving the highest number of MQL and SQL because at the end of the day that’s what we want as a business to definitely getting demos through the door. And sign-ups so yeah, that’s something we actively track what we call like the, our SQL keywords.

[00:22:29] Marcos: So every keyword that’s as generated, ended up generating a, an SQL and we get that from PPC data regularly on a quarterly basis. We always refine that list. Fine tune that list. So that’s the kind of content that gets our attention the most. You might not be on a quarterly basis, but yeah, it’s more often than, every other piece of content that we go there.

[00:22:50] Marcos: And I did the same. I applied the same exercise, basically. Okay. Let’s assume that the on page and the technical is already in place. What else is missing [00:23:00] on this piece of content? What else is this? Which keywords are driving like impressions for this art skill, but not clicks and how, what we can do to improve upon that.

[00:23:11] Maeva: Did you have an example of how you use Google search console mining for TravelPerk and what the results of that.

[00:23:20] Marcos: An example. Yeah. A good example, for example, it’d be, so our corporate travel policy guide, for example. So that’s the big, one of the bigger keywords in, in, in our industry.

[00:23:34] Marcos: If you now go on our corporate travel policy guide, you can see there’s a lot of other policies that are related to track. So before we had, we, we had published all of these different sub guides. We only had the travel policy guide, which was harboring all of these different keywords around travel policies and how you write work on.

[00:23:54] Marcos: But within a corporate travel policy there’s different needs [00:24:00] So the travel policy might be different between departments, maybe your sales people need a different different rules for travel, maybe your consultants because they travel more they need different rules as well.

[00:24:12] Marcos: The travel policy for a nonprofit might be different as well. Your executives might have different rules to the common employee. So we started looking into this and, there was demand barely any demand in SEO tools, but there was demand in in search console. So this one main guide about corporate travel policies were actually showing a lot of these keywords, executive travel policy or travel policies for nonprofit. you know stuff like that. So that, that allowed us to build up this guide. And then over time, obviously now, whereas before, if you search for a travel policy for executives, you would, Google would serve the main guide. Didn’t really talk about executives specifically, but it talked about policies, but now [00:25:00] you get the very specific bespoke article for this.

[00:25:04] Marcos: And this is something, this is approach that we followed across other guides that we also have, I think this one is the better example because yeah, it’s, there is a lot of Information and keywords, volume around these topics. So that was one example. Another example can also be interesting to share is so we’ve trialed with I started seeing in, in search console a lot of the, localized keywords, things like business travel, plus a city, for example, and We actually went on and created different localized pages for this.

[00:25:38] Marcos: So the challenge there, or the questions I had there was to okay. Can we rank for these localized queries business travel in London? Corporate travel in San Francisco, whatever. Even though we don’t have a physical address in all of these locations, can we still create the page that is relevant enough to show up for these queries and we’ve had some pockets of [00:26:00] success with that by doing that.

[00:26:01] Marcos: So the answer is yes we can rank, we are ranking for a few pages for which we don’t have any physical address, like when I say ranking top positions. So that was another example of something that I got from mostly from search console, because if you search for these like SEM rush is the tool that I use the most.

[00:26:19] Marcos: You have a few some keywords and then, for the most part, the number is 10 20, and then you look at search console is actually a lot more than that. 10 times, 10 times more. So that’s another example. We’ve put the search console thing into practice.

[00:26:34] Maeva: You make me really excited to go into search console and look for this look for this information in this way, it seems like there’s so much opportunities. And I found the same, the search volume on those third-party tools are always underrepresented. And there’s always a lot more opportunity. And even I found for some clients we tried to rank for, normally we go for low volume keywords.

[00:26:57] Maeva: We do B2B SAS as well, [00:27:00] and it says an estimate of 40 searches per month, we get thousands of clicks a month. And then in other articles, otherkind ofkeywords where it had an estimated search volume of 1500. Since it took months to rank for that, because it was more competitive, we ended up getting 11 clicks.

[00:27:18] Maeva: So the search volume on those third-party tools means very little at the end of the day, especially I guess, in B2B tech.

[00:27:27] Marcos: Yeah. No, absolutely. And another thing that we use a lot. So going on the international sites do you guys do produce content or do SEO for non-English markets?

[00:27:39] Maeva: Yes. Yes, less, but yeah. Yeah, we do. And it is definitely even lower.

[00:27:45] Marcos: Yeah, exactly. So what has, what I like we like to do so in an ideal world, you have a, an SEO native speaker for each one of these languages and they can do the work themselves. And so you have that problem: non-English [00:28:00] markets the volumes, there are even lower ornon-existent but then you have an additional, might have an additional problem is when you don’t actually speak the language yourself. So that’s that adds to you adds insult to injury. But one thing that’s worked with us is, we go ahead and we publish. So we translate and we try and localize it the best possible way. A guide or a landing page, even though SEMrush and such metrics and really showing volumes for the translated version of this page. We’d go ahead and publish it. That’s something you can do. And then just wait a few weeks for the impressions to start coming through . And then you refine it and then you find out that, oh, actually this keyword that SEMrush told me has got zero searches a month, it’s actually as a hundred or 200 or whatever. And then you can actually refine the the keywords that I’ve used on the page is an actually the most popular one, or it’s not really such this way much.

[00:28:55] Marcos: So that’s another example where you can use search console to actually [00:29:00] refine the pages on a constant basis. That’s a good example where w we’ve used it for non-English sites as well, and it works pretty well.

[00:29:08] Maeva: Great. This has been very educational and helpful, and thank you so much for sharing your time with me today, Marcos.

[00:29:17] Marcos: It was an abolute pleasure yeah. And let me just say that the, I follow you on LinkedIn as well, and I think you do great work in sharing a lot of the very practical tips about SEO. And I think we need that. I think we need, to talk about the brilliant basics. Cause I used to have a manager was always saying, it’s the brilliant basics that matter.

[00:29:37] Marcos: It mattered 10 years ago. They mattered today and they will not continue on mattering and yeah, the practical tips that tactical tips you provide those are very good. So yeah, I definitely I think you do a great job and thank you.

[00:29:53] Maeva: Thanks. That’s nice of you to say. And yeah, definitely. It’s important to spread the education about how SEO works so people [00:30:00] outside of it understand how it ties into their goals as well. And everybody’s goals in the company. This has been a lot of fun. If people want to talk more about this topic to you or get to know you a little better, where’s the best place for them to connect with you.

[00:30:16] Marcos: Yeah, my favorites social media is LinkedIn. It’s where I spend most of my time on I’m actually reading stuff, not scrolling down Facebook. So yeah, we could just search for my name, Marcos Sabino and LinkedIn, and, feel free to connect. I’ll be more than happy to connect. There’ll be the best.

[00:30:35] Maeva: Excellent. All this has been a pleasure for anybody who was listening or watching to this, and also enjoyed it. Please drop a comment and let us know that you’ve watched it and enjoyed it. Give it a like share, subscribe, and go follow Marcos connect with him on LinkedIn. Thank you again and have a wonderful day.

[00:30:55] Marcos: Thank you.[00:31:00]