The value & benefits of building a personal brand! An interview with Mackenzie Kearnan, Marketing Manager at Autohost

Interview Mackenzie Kearnan and Maeva Cifuentes

“Our main goal is to educate on the necessity of having some sort of security process in place to avoid any potential incidence of parties, fraud, or criminal activities that could be detrimental to any business.”

Hello everyone! In today’s episode, I had the pleasure of chatting with Mackenzie Kearnan, Marketing Manager at Autohost and what a delightful conversation this was.

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She had some wonderful observations and insights to share with us about the working style at Autohost and their role in the industry. 

We also discuss the importance of building a personal brand. Let’s just say that if a personal brand could be defined as a car, one should aim to be a ‘Brand Rover’!   

Keeping puns aside, she also elaborates on their marketing team’s approach to increasing awareness among their audience about cyber-security. 

Also! ‘Buddy’ the flying cat makes his appearance very evidently once again on the podcast after being seen last on the special bucket-hat episode.

Well, this episode has a lot to offer and you just don’t wanna miss it out! 

In this episode we talk about:

Timestamps

0:12 – An introduction to Mackenzie Kearnan

1:20 – Beginning of Autohost 

3:00 – Transition from Quickstay to Autohost

6:09 – Marketing organically

7:30 – Building a brand identity 

8:15 – Role of the marketing team

10:42 – Categorizing content strategies

12:42 – Development of personal branding

15:36 – Having a dedicated routine

18:15 – Dealing with perfectionism

21:15 – Evolving your personality 

 

You can connect with Mackenzie Kearnan on LinkedIn for more updates and information on the cybersecurity business. You can also check out their company website here at Autohost.

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