“People are obsessed with keywords and I don’t understand why? I think it’s narrow minded to obsess about one keyword and once you get to that top ranking, you move to that keyword, obsess over that keyword, like…where does it end? Well, a topic cluster, it’s kind of ambitious because you want to own that whole topic, you want to own the term, not just one keyword inside that term”.
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Hello hello! In today’s episode, I had the pleasure of talking to the very passionate and very energetic, Chima Mmeje.
Chima is a Nigeria-based freelance SEO copywriter, content strategist, and Founder of Zenith Copy.
We discuss in depth the SEO community at large and the need for more inclusivity around the world, especially in developing countries.
We also talk about topic clusters and how they impact the overall content execution. The passion with which Chima speaks about her work and her future plans is nothing short of inspiring.
You’ll find some valuable insights and possible mentorship options from this episode, especially if you’re looking for growth in the field of SEO.
In this episode we talk about:
- Inclusivity in the SEO industry
- A freelancer coalition project in the works
- Lack of opportunities in the developing African countries
- SEO mentorship programs
- Content strategy over content writing
- Topic clusters; the process and its advantages
- Addressing the comparison with competitors
Timestamps
0:06 – About Chima Mmeje
0:52 – Inclusion in the SEO & SaaS space
4:36 – Current status of the coalition initiative
5:43 – Details about the mentorship program
7:30 – SEO, a closed-off community?
13:23 – Current working style of Chima Mmeje
15:42 – An overview of ‘topic clusters’
20:14 – Chima’s process of building out a topic cluster
26:58 – Dealing with competition
28:17 – Strategy used by Transferwise
You can connect with Chima Mmeje on LinkedIn as well as through her website Zenith Copy.
While you’re here
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