“We use artificial intelligence to connect more people, and that’s kind of the way I think of content. So often for organizations, they’re just deeply focused on the message that we’re all trying to get out to meet deliverables. Human-centric content keeps those people at the forefront the whole time.”
Welcome to another episode of The SEO Growth Podcast! This time, we talk to Adam Sockel, Content Marketing Lead at Orum, about using AI to inform human-centric content.
Adam emphasizes the importance of creating human-centric content that focuses on solving the pain points of the audience while keeping them engaged. He stresses the importance of prioritizing mental health in content creation, which can lead to happier and more productive employees. Psychological safety is also an integral part of workplace research, and although AI has limitations, it can be used to enhance how we approach this. If you’re ready to hear how you can leverage AI whilst still remaining focused on human-centric content, tune in now!
In this episode, we talk about:
- Human-centric content
- AI
- Mental Health
Timestamps:
[00:00:00] Introduction
[00:00:57] The art of crafting human-centric content
[00:07:06] Prioritizing mental health in your content creation journey
[00:11:12] Unpacking mental health in various job functions
[00:15:35] Exploring psychological safety through AI research
[00:19:03] Leveraging AI as a creative launchpad for your content
[00:25:40] Creating compelling content for Marketing
[00:26:31] Adam shares his latest novel
[00:26:57] Wrap up
About Adam Sockel
Adam Sockel is a Lead Content Marketer for Orum, an AI-powered live conversation platform that helps salespeople make more human connections with prospects. Adam has been in SAAS marketing for 15+ years and has also been a podcast host for a decade, interviewing authors weekly on his own podcast, Passions & Prologues. Connect with Adam Sockel on LinkedIn.
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