Readers are smart and they’re doing their own research. So if you just give them a copy-paste approach to comparison pages, they’re going to call you on that.”
Hello hello! In this week’s episode of the Flying Cat Marketing interview series, we’re here with Federico Jorge. Federico is the founder of Stack Against, delivering SEO-optimized comparison pages for SaaS businesses.
Federico tells us all about his best practices for creating competitor pages that drive revenue and challenge the status quo.
We discuss the best ways to distribute competitor pages, what mistakes to avoid, and how you can establish yourself as a thought-leader in your industry by devising the correct strategy.
Federico walks us through the exact workflow he and his team use at StackAgainst to create personalized competitor pages for companies like Cloudways, a cloud hosting platform. “We first created five comparison pages, which now have a combined lead count of 993 free trials and 926 sales.
How exactly did Federico and his team achieve these results? What can you learn from Stack Against’s workflow and strategy and how can you implement your findings?
In this episode:
- What are competitor pages?
- What are some successful examples of competitor pages Federico and his team have created? What makes them successful?
- How should competitor pages be distributed?
- How should they be created?
- What makes a great competitor page stand out from an okay or not-so-good one?
About the guest
Federico is a conversion copywriter with a passion for competitive marketing.His love for marketing started with classic campaigns like Avis’ “We Try Harder”.As Federico focused his career on SaaS companies, he found an untapped opportunity. He combined his love for competitive marketing and tech, and founded Stack Against (https://stackagainst.com/) to help SaaS products stand out in a crowded marketplace and tell buyers what makes them unique to their competitors, via comparison pages.Since launching Stack Against in 2021, Federico and his team have helped companies like FreshBooks, Cloudways, and Signaturely steal leads from big players like Quickbooks, WP Engine, and DocuSign.
Timestamps
0:36 What are competitor comparison pages?
02:10 The different kinds of competitor pages
03:33 A new way to look at competitor comparisons: challenging the status quo
07:27 Examples of successful competitor pages: classic vs. roundup articles
11:32 How to best distribute comparison pages
14:06 Stack Against’s workflow for making competitor pages stand out
18:30 What to avoid when creating a new competitor page
20:42 Best practices for creating competitor comparison landing pages
While you’re here
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