“Building a good distribution plan essentially means that for less total content production, you’re able to get that much more actual output.”
Hi listeners! In episode 83 of the Flying Cat Marketing podcast, we sat down with Casey Hill, Head of Growth at Bonjoro, to discuss maximizing your content reach with repurposing.
Casey explains that if you’re just scheduling content, posting it, and dropping it in your newsletter you’re missing out on massive reach potential. He reveals how repurposing your content, and having a proper distribution strategy, is key to expanding your reach.
He’s passionate about reaching out to the widest audience possible, by focusing on content that will appeal to a broad audience, and harnessing the power of affiliate partners to magnify your reach.
Having been in the game a long time, Casey has faced his share of challenges. He tells us about how he overcame them, adapting his content for specific audiences (even when they were less than receptive!), and learning how to measure success.
So grab a cup of coffee, get comfortable, and tune in as Casey gives you the ins and outs of content repurposing to save you time and massively expand your reach.
In this episode:
- Why it’s worth taking the time to repurpose content
- What a repurposing distribution strategy looks like
- How to make your content appeal to a broad audience
- Using affiliate partners to expand your reach
- Casey’s biggest trial-and-error mistakes along the way
- How to measure repurposing success
- How to adapt your content for specific audiences
About Casey Hill
Casey is a growth veteran with over a decade of experience in helping software companies scale fast.
Whether it’s garnering millions of views on Quora and Linkedin, or pioneering new growth levers (like booking his team on hundreds of podcasts in 2020), Casey is always looking for creative and value-led ways to grab attention and break from the mold.
In his current role as Head of Growth at Bonjoro, Casey helps brands convert more sales and retain more customers with video emails. Besides his day job in software, Casey also launched a tabletop gaming business in 2015 that went on to create a game, Arkon, that was 800% funded on Kickstarter and sold thousands of copies worldwide.
Timestamps
0:00-5:51: Why it’s worth taking the time to repurpose content
5:52-9:40: What a repurposing distribution strategy looks like
9:41-11:46: How to make your content appeal to a broad audience
11:47-16:13: Using affiliate partners to expand your reach
16:14-22:01: Casey’s biggest trial-and-error mistakes
22:02-24:51: How to measure success when repurposing content
24:52-31:21: How to adapt your content for specific audiences
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