In today’s episode, I talk to Oren Greenburg, the Chief Growth Officer for Kurve, a marketing consultancy helping enterprises and startups navigate growth through digital marketing. They’ve worked with many big names like Canon, Investec and Lifecake, plus have been featured in publications by HubSpot, Zapier and Adweek. Digital marketing is, in Oren’s word, “his cup of tea”
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Almost every channel can be validated in a shorter time frame by using paid advertising. It allows you to quickly identify whether a channel is the appropriate one for your audience based on the results. If your ad campaign flops, then likely your audience isn’t using that specific channel. There are a few levels of where things can go wrong: the channel level, the audience level, the message and the conversion funnel. Oren talks deeper about each level and how to avoid the most common mistakes.
In this episode we talk about:
- How to find the right marketing channel for your business
- How to identify if you’ve picked the wrong channel
- How to start marketing once you’ve chosen an effective channel
Timestamps
0:35 – Fun facts about Oren Greenburg
3:09 – About Kurve
4:27 – Finding the right marketing channels
7:15 – Did you pick the wrong channel? Or are you just using it wrong?
11:15 – The 4 areas where things can go wrong
11:38 – Writing a good CTA
13:50 – Mistakes that SaaS companies make
20:07 – What’s the RIGHT way to start?
24:25 – Funnels vs channels
27:00 – Restructure your concept of brand building
31:34 – Identifying if your marketing sucks, or your product does
To connect with Oren Greenburg follow him on LinkedIn, and be sure to check out his consultancy, Kurve.
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