“Another growth play that I think is very underrated and not many companies utilize, is having a really good understanding of your pricing strategy.”
Hello Hello! Welcome to episode 62 of the Flying Cat Marketing podcast. Today, we’re here with Jay Desai, the Head of Marketing at Captivate Talent, a company that connects SaaS companies with sales, marketing, and customer success talent.
Before Captivate Talent, Jay founded products like Swpely, a modern content tool, and GrowthKit, a site that shares top tools and resources for startups. Before this, Jay helped grow Trend, an influencer marketing platform, from 6 paying customers to 400 in one year.
If you’re interested in learning more about how exactly Jay grew and drove not one, but three, companies to success, then this is the episode for you.
The growth strategies we talk about range from deeply understanding your pricing strategy to implementing waitlist and referral systems. Jay uses companies like PostScript, Stacker, and MarketerHire as examples to discuss growth plays and what you can learn from them in order to grow your own company.
We also answer questions like: How can I best automate my workflow? What technologies can help me scale my team? How can I produce high-quality content without a large team of writers? How can I use Webflow to rotate content and drive growth?
Lastly, we talk about how you can up your internal linking game and how that can prove to be an extremely useful method to optimize growth.
In this episode:
- Lessons Jay has learned while working in different marketing roles
- How automating tasks can allow for scaling up your team
- How marketing teams can use Airtable to better execute tasks
- Jay’s top 3 most successful growth plays
- Utilizing Webflow and Airtable to generate unique content
- Why utilizing tech stacks can power your business
About the guest
Jay is the founder of Swpely, a modern content tool, and GrowthKit, a site that shares the top 1% of tools and resources on the internet for startups.
Prior to working on his own businesses, Jay helped grow Trend, an influencer marketing platform, from 6 paying customers to 400 in one year.
Connect with JayLinkedIn: https://www.linkedin.com/in/jayanishdesai/
Twitter: https://twitter.com/jayd3sai
Learn more about Captivate Talent
LinkedIn: https://www.linkedin.com/company/captivate-talent/
Twitter: https://twitter.com/CaptivateTalent
Instagram: https://www.instagram.com/captivatetalent/?hl=en
Timestamps
01:07-03:22 How Jay went from Trend to founding a couple of startups, and now being Head of Marketing at Captivate Talent
03:23-04:14 How big is the marketing team at Captivate Talent?
04:15-06:26 What’s going to be Jay’s first big play at Captivate Talent?
06:27-08:47 How Airtable can automate tasks
08:48-09:37 How to learn how to work with Airtable: is it all about experimenting?
09:39-15:05 Jay’s top three most successful growth plays
15:06-17:24 How does the content rotation with Webflow work?
17:25-20:26 Jay’s strategy for creating lots of unique content without many writers
20:27-24:53 Examples of cool growth hacks big companies currently implement
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