“It’s about finding creative ways to make an impact, even when budgets are tight. That’s where true innovation happens.”
Tove Hernlund, Marketing Team Lead at Jobylon
In this episode, Maeva chats with Tove Hernlund, Marketing Team Lead at Jobylon, as she shares her journey from university to leading a marketing team. She discusses the importance of creative problem-solving when faced with budget cuts, the value of mentorship, and how to secure buy-in for innovative ideas. Tove also highlights the significance of being adaptable and prepared when pitching new strategies in the B2B space.
In this episode, we talk about:
- Creative marketing
- Career progression
- Mentorship
Takeaways:
- Creative marketing with limited budgets: Finding innovative ways to make an impact even with reduced budgets.
- Value of mentorship: Tove shares how having a challenging mentor early in her career shaped her approach to marketing and leadership.
- Selling internally for new ideas: Strategies for pitching creative and unconventional marketing ideas to leadership teams.
- Balancing proven tactics with innovation: The importance of not just following what competitors do but finding unique strategies that align with company goals.
- Long-term thinking in marketing: Marketing success is a marathon, not a sprint, and the importance of patience and persistence.
Time Chapters:
[00:06] Introduction
[01:55] The power of mentorship.
[05:23] How to sell internally.
[08:35] The value of trying unconventional marketing strategies.
[12:44] Success stories: Using creative video marketing in B2B.
[15:10] The importance of a supportive leadership team for innovation.
[17:16] Pitching new ideas with data and preparation.
[19:59] Building a strong network and learning from peers in the industry.
[22:27] Conclusion
About Tove Hernlund
Tove Hernlund, Marketing Team Lead at Jobylon, with both a Bachelor’s and Master’s in marketing and a strong background within startup SaaS and B2B marketing.
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